Life, 1925-12-03 · page 63 of 84
Life — December 3, 1925 — page 63: what you’re looking at
What you’re looking at
This is a **Fisher Bodies advertisement**, not satire or political commentary. Fisher Bodies was an automobile body manufacturer (later acquired by General Motors). The page promotes Fisher's vertical integration: the company owns timber tracts and logging operations to supply its own lumber needs. The text emphasizes Fisher's scale—using enough hardwood annually to build 10,000 seven-room houses (270 million feet of lumber). The image shows a steam-powered logging locomotive hauling massive tree logs, illustrating the industrial infrastructure behind automobile production. The advertisement argues this self-sufficiency ensures "high Fisher quality" at "low cost." For modern readers: this represents early 20th-century industrial consolidation, where manufacturers controlled raw material supply chains—a common practice before modern just-in-time manufacturing and supplier networks.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LUMBERING— A FISHER INDUSTRY Its own hardwood timber tracts, and large logging and saw mill operations, assure Fisher an adequate lumber supply of the high Fisher quality, at low cost. In a single year Fisher uses, in hardwood alone, lumber footage sufficient for the con- struction of 10,000 seven- room houses—close to 270,- 000,000 feet. Fisher requires thisenormous quantity of hardwood not only because of its large pro- duction, but also because all of the lumber used in Fisher is hardwood. FISHER FISHER BODIES comicbooks.com