Life, 1925-12-03 · page 15 of 84
Life — December 3, 1925 — page 15: what you’re looking at
What you’re looking at
This is primarily a **Christmas shopping advertisement** for Brooks Brothers, the upscale clothing retailer, established 1818. The page presents gift suggestions organized by price point ($5-$10, $10-$20, $20-$50, and $50 upward). The three illustrated vignettes show gentlemen in various domestic settings—receiving gifts, shopping, and dressing—reflecting the store's positioning toward affluent male consumers. The extensive gift lists emphasize luxury items: leather goods, silk accessories, fine clothing, and accessories like smoking jackets and traveling cases. Rather than political satire, this represents **early twentieth-century consumer culture**, targeting wealthy men with sophisticated lifestyle goods. The imagery and catalog reflect period attitudes about masculine taste and holiday gift-giving among the upper classes.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
BOSTON PALM BEACH NEWPORT TLE BUILDING PLAZA LOING = AUDRAIN Tacuont com, Bonsven Cou 5CGLOTHINGS? — ntlemens ods, Less than $5.00 Mony artictes listed under the frit few classifeati alse be oNained her-priced grode. ay Bath Mats (Cork) Bath Slippers: Bath Towels. Bedroom Slippers Belts Bove Shoe Horns Boot Garters Boot Hooks Boot Jacks Boot and Shoe Laces Cigarette Boxes: Collars Cravate Day Books Daries Dictionaries Dreing Case Fittings ok ing Cua Fancy Colored and Silt Wanduerchiels Books Handherchiels Hat Brusbes Hat Guards eating Companions is Boren ec ts oy Chains Key Purses Kaitted Cravats Laundry Lists, Lazy Tongs Leather: Back Clothes Brushes Leather Logeage Tags Lecoultre Razors Loewe’s Pipes Furnishing MADISON AVENUE COR. FORTY-FOURTH STREET NEW YORK Christmas Suggest Memorandum Books Nail Brushes Nail Clippers Nail Files Neckties Peal Boot Polishes and Dressings Peal Shoe Trees Photograph Frames Pipes Pocket Books Pocket Coat Hangers io Leather Cases Pocket Knives Polo Belts Razor Cases Razors and Strops Record of Gilts Riding Whips Safety Pins Safety Razor Sets, Shaving Brashes Shaving Mirrors Shirts Shoe Trees Silk Handkerchiefs Silk Hosiery Silk Ties and Scarves Soft Collars ‘Spats and Gaiters Spical Puttees ‘Soap Bores ‘Spur Cases Sper Chains ‘Spars and Spur Straps Stockiog Trees ‘Sespeaders Telephooe Pads Thermos Bottles Tobacco Jars Tobacco Pouches Tray Pures Unbstioa Hooks Underearments Walking Sticks, Wateh Alberts ‘Wool Gloves Wonl Half Hove Wool Meters Wool Stiopers $5.00 to $10.00 Address Books, Calf Armchair Ash Trays ‘Automatic Cigarette Deosting Crops and hog Crops a ‘Thenes Custom Shirt Document Cases Dog Baskets Head Canes Bill Cases Dress Shirts Delving Gloves Deahill Pipes Fisey Sit Sgeares and ‘ancy Silk Squares 4 "Nlethers Helmets Shirts $ Fountain Peas Fox's Cibth Spiral Puttees Glove Trees Flan ni Handkerchief Cases Heating and Beagling Olive Drab Wool Shirts Pewter Tobacco Jars Photograph Cases ork Cow Com jerseys jamas Sa Pine ierors Sewing Sets Shaw! Straps. Shirts, Cheviot and Madras Silt Tobacco Pouches Silver and Enamel Knives Smokers’ Companions Soft Mats Stanley Ferrostat Bottles Sweaters Telephone Pads Thermos Bottles ‘Tobacco Jars Tool Companions Tuxedo Shirts Two-in-Ove Gloves Undergarments Valet’s Hat Tools Weol-lined Gloves ‘Wool Long Hose Writing Fotios Saddle Fsts Saddle Sandwich Cases Shoes Sa Hats Sak of Wool Mufers Sik Pyjamas Sin Skirts Sing ged Eaunel fers Silver Match Boxes ve Cases, Uesbellas Woodrow Army Oficers* Cay Woot Sweaters and Waistcoats From $20.00 to $50.00 Beach Coats and Cloaks Blazers Boys’ Overcoats Boys’ Suits Boys’ Trunks Breakfast Gowns Calendar Pescils Cashmere and Shetlasd Jackets Collapsible Kit Bags Cuff Links Desk Sets (Leather) Dictionary Sets (Five vols, in Rach) Dog Travelling Bags Dressing Cases Gowns. Flannel, Wool and Silk English High Lace Tan ‘Graia Field Boots English Silk Hats Pair Isle Jumpers Fer Mufte Gloves Goller’s Grip “jack Lady Plaids Leather Hat Bores Leather Hunting Boots Leather Coats Cigarette and Cigar Boses Cigarette and Clear Holders Cowbide Golf Bags Cualifle Skooting Seats Dancing Pumps Derby Hats Fitted Work Baskets Flannel Waistcoats Fur and Fur-lived Clove Golfers’ Rain Jackets Husting Kaives Key Chains, Saake Leather Handkerchief Cases. Leather Puttees and Leg- Leather Waistcoats Belts Pals Cope und Helmets aps 0 Record Boots ‘Reindeer Shirts Litvary Sets in Leather Lock Bottles Luncheon and Tea Rashes Mackintoshes Mail Goth Goll Carryalls Pigskin Dressing Cases Relerence Sets Riding Boots Saddle Mackintoshes Sheep lined Coats mer and Travelling ug Steamer Trunks Stockinette Jackets ‘Sait Cases Tows and Country Coats Travelling Alarm Clocks Travelling Bags Umbrella and Cane Hotd- ‘ers, Fibre, Canvas of Cowbide Velvet Hunting Caps From $50.00 upward Reagling Coat: Boot and Shoe Cabio Trunks with Hide Bumpe Collapsible Kit Bags English Fitted Suit Cases English Golf Travelling Ferclined Garments Gold Hunt Wabtcont Bat too, enc with Diderest Design Goll Capes Leatber-lined Overcoats Lightweiebt Touring Trosks Loocheoo Baskets Men'sSaitsand Overcoats Monitor Bags Motor Coats, Slip-ons Motor Picnic Baskets Peal Lpezage Polo Coats Room Seits Travellers’ Toet Cases Ebony or Satiswood Fittings Tuxedo and Dress Sets Wardrobe Trunks comicbooks.com