Life, 1925-12-03 · page 12 of 84
Life — December 3, 1925 — page 12: what you’re looking at
What you’re looking at
This is a **subscription advertisement** for *Life* magazine, not a political cartoon. The illustration shows a cheerful waiter or server carrying a platter with a roasted bird and a small cherub figure, accompanying the slogan "Save a Little Place for Me." The ad uses holiday sentiment to encourage gift subscriptions. The text plays on *Life*'s accessibility—available "from Main Street to Mayfair"—positioning the magazine as universally welcomed. It references an "Unfinished List," likely meaning gift-giving lists, and pitches subscriptions as a practical solution for holiday shoppers. The coupon system allowed purchasers to notify recipients via Christmas card. The pricing ($5.00 annually) and address (558 Madison Avenue, New York) are visible. This is straightforward commercial copy capitalizing on Christmas shopping season, not satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Save a Little Place for Me” IFE—the perennial youngster—is up to his young-old tricks again— coming to the rescue of the harassed Christmas shopper. Rather thoughtful of him, isn’t it, to offer his services just in time to solve the problem of the Unfinished List? LiFe is all set to go wherever he is wanted. And that means everywhere. From Main Street to Mayfair there isn't a home where LiFe would not be a welcome visitor fifty-two times a year. For when LiFe comes in at the door, worry flies out of the window. Think that over and remember that Lire for a Friend Means a Friend for Life. ND now, having made your decision, the coupon below will be found of enormous assistance. When you have filled it out and mailed it to us, we will send a Christmas card telling him—or her—what you have done. Obey That Impulse I enclose $....for....subscriptions Please send LIFE Please send LIFE to LIFE to be sent in my name for one year to for one year to 3-- LIFE, 598 Madison Avenue, New York comicbooks.com