Life, 1925-11-26 · page 44 of 44
Life — November 26, 1925 — page 44: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a product advertisement for Listerine antiseptic mouthwash from the Lambert Pharmacal Company (Saint Louis). The ad emphasizes that genuine Listerine comes only in specific bottle sizes (14 ounce, 7 ounce, 3 ounce, and 1¼ ounce) and warns consumers against counterfeit imitations. The prominent bottle photograph showcases the authentic packaging. This reflects early 20th-century concerns about patent medicines and fraudulent products. The ad reassures customers that buying the original branded packaging protects them from fake competitors. The global company locations listed (Toronto, London, Melbourne, Paris, Madrid, Mexico City) emphasize Listerine's international legitimacy and reach.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OMPANY 1SMO.U SA Listerine, the safe antiseptic, is never sold in bulk Remember this fact : You can avoid fraudulent imitations by insisting upon cdtaining Lister- ine in the original package— 14 ounce, 7 ounce, 3 ounce and 1'4 ounce. LOMPERT PHARMACAL COMPANY, AINT. LOUIS.U.S.A, TORONTO LONDON MELBOURNE: PARIS: MADRID =-=MEXICO CITY comicbooks.com