Life, 1925-11-26 · page 3 of 44
Life — November 26, 1925 — page 3: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or political commentary. Harcraft & Sons advertises Hudson's Bay Company tobacco products. The top illustration shows a period sailing ship (evoking the Hudson's Bay Company's 17th-century fur-trading origins) alongside the company's coat of arms. The left side includes figures in 17th-century dress, referencing the company's 1670 founding. The advertisement emphasizes brand prestige: "oldest company in the world" since 1670, claiming this heritage guarantees quality. It promotes three tobacco varieties: Cut Plug, Imperial Mixture, and Fort Garry. **No political satire is evident.** This is straightforward nostalgic marketing leveraging historical legitimacy to sell consumer goods—a common early 20th-century advertising strategy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
s PONS ORE This tobacco bears proudly the famous seal of the Hudson’s Bay Company, oldest company in the world. Since 1670 finest quality has been its creed—which explains why it is the world’s oldest company presenting the world’s finest pipe tobacco. Sold by best tobacconists almost everywhere. If by any chance you can’t be supplied locally,drop a line to Hargraft & Sons. Specify Cut Plug, sweet and mild, Imperial Mixture, of medium strength, or Fort Garry tobacco, full-flavored and cool. In 1670, 255 years =~ ogo, King Cbarles 1 i 4 granted Prince Rupert p ciimimyee NosDIT tlemen adventurers® 5 a, the charter for the Hudson's Bay Co, This sign identifies & All all Hargraft dealers ro) : 2 = 2 — Compane: IMPERIAL MIXTURE CUT PLUG ames 1 c) FORT GARRY Rich and mellow Sweet and mild Fillflavored, cool TOBACCOS ee ————EEeEEEE Flee PSA aes RRS UIE EBL SR Beas Sia RE et IB Ole Cace: Eee eal Et cal a hee comicbooks.com