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Life, 1925-11-26 · page 13 of 44

Life — November 26, 1925 — page 13: what you’re looking at

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Life — November 26, 1925 — page 13: Life, 1925-11-26

What you’re looking at

This is a satirical advertisement promoting Florida real estate development, specifically "Sunshine City." The piece mocks the 1920s Florida land boom—a speculative frenzy where salesmen aggressively marketed swampland and undeveloped property to gullible buyers nationwide. The satire targets the grandiose marketing language of real estate promoters, listing absurd promises: avocado groves, magnificent plazas, and claims of health benefits. It names specific Miami boosters (Hiram Hungerford, Arthur Frank Wizbrane, etc.), portraying them as opportunistic hucksters profiting from hype. The "SOLD" sign and crocodile at the bottom reinforce the con-artist message: buyers get swampland, not paradise. The opera format itself parodies how aggressively salesmen pitched Florida as an "Eden" to desperate Americans seeking wealth and escape.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

broad terrain, From the subway’s legion to the grapefruit region and the land of corn and grain— From the Southland’s pickaninny places To the great wide open-plumbing spaces, You can hear the roars of the realtors in their national refrain: F be the lot-bound coast of Maine to California's My country, 'tis of thee, Sweet land of realty, Of thee we sing! I love thy homes and lots, Thy dunes and grassy plots, The nation’s garden spots Great fortunes bring! eee “T AND!” cried the sailors of Columbus on their ocean- going rum-bus. “Land!” cried the paleface Pilgrim traders as they gypped the redskin raiders. Down the centuries it echoes from the Nordics to the Czechos, For cach drugstore clerk and notary, ev’ry votary of the Rotary and the great white-collared coterie, Every stanch and zealous Zionite, every fundamentalist Bryanite, Every Elk and every Gideon wants to be a rich Floridian! For it’s lots, boys, buy a lot! And buy while the buying is HOT! We've got palm-cooled plazas and magnificent piazzas! Sixty miles of fine macadam in this Paradise of Adam! If you're real, go-getting doers, just inspect our modern sewers! eee LvreD by illustrated booklets painting gold in running brooklets, Every brunette Bess and blond Ike rushes down to Dixie’s Klondike; With a maniacal cackle any property they'll tackle! For they've heard those sharks and shads as they *s shrieked from full-page ads: COME DOWN TO SUNSHINE CITY! THE HOME OF HEALTH AND REST! OUR SCENERY IS PRETTY! OUR CLIMATE IS THE BEST!! THE EDEN OF THE NATION, FOR THIS GREAT GOAL WE STRIVE: ONE MILLION POPULATION BY 1995! Come and Dwell with a Race Herculean At the Fount of Eternal Youth, Where Skies are forever Cerulean, And Beauty is always Truth. For you'll be having droves of avocado groves, Of sickle pears and pickle-pears and oranges and mangoes; Of citrus fruit and limes, the pick of tropic climes— So do not fail to hit the trail that leads where all the gang goes! eee CONSIDER Hiram Hungerford—he sold his last posses- sion, And now he's got the biggest and the best hot-dog con cession ! Now, Arthur Frank Wizbrane, of fame editorial, Writes every day of this haven arboreal, Boosting the price of his holdings manorial! Wellington Block, the stage impresario, Maverick Mock, the movies’ Lothario, Vincent Portezzo, the jazz-band conductor, Francis X. Gainsburgh, the building constructor, All of them citizens brainy and prominent— Call this the project most massive and dominant! The people here are sociable, You'll find their notes negotiable! Your children’s morals are safe on these corals! We've the finest jails and up-to-date schoolrooms, And a stringent ban on gambling or poolrooms! So come by rail or plane or boat, or Travel in a speedy motor! For here is where you sign your name and here is where you park a roll And join us in the chorus of this merry shore- front barcarolle: From Maryland to prairie-land Let's praise this sanctuary-land! Home of developmental scenes, Of mortgages and plumbers’ liens? O Realty! O Realty! To you we pledge our fealty! Max Lief. comicbooks.com