Life, 1925-11-19 · page 40 of 40
Life — November 19, 1925 — page 40: what you’re looking at
What you’re looking at
This is a **Holeproof Hosiery advertisement**, not political satire. The illustration depicts two women in 1920s-style dress and heels, showcasing women's stockings—the product being sold. The ad's rhetorical strategy appeals to women's vanity and social awareness: it argues that hosiery, more than any other garment, reveals feminine beauty and receives constant scrutiny ("receives so many glances"). The text emphasizes quality (sheer fabrics, reinforced heels, flawless weaving) and fashion-consciousness, including a promotion for a "Paris Style Bulletin" to establish trendiness. The phrase "Beauty appeals most when revealed in exquisite hosiery" frames stockings as essential to feminine attractiveness—a common advertising approach of the era. The reference to Paris fashion signals aspirational, modern femininity. This reflects 1920s consumer culture targeting women's appearance and desire for fashionable products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Beauty appeals most when revealed an exquisite hosterp By F™. WOMEN, who do not pos- sess the charm of feminine beauty. And how often its en- ticement rests with one’s good taste in hosiery! Nothing else receives so many glances. No other item of dress reveals love- liness so alluringly. Now Holeproof offers you wonderfully sheer, gossamer silks of fairy lightness. Rich, lustrous gleaming fabrics of delicate trans- parency. Other materials, too, in different weights, all super- latively modish. While the Holeproof way of knitting gives you double wear yet smartness guides the smallest detail. Take the reinforcement at the heel, which in ordinary hose What they’re wearing in Paris . If you want to know, in advance, the latest style news from Paris, write us for this month's Paris Style Bulletin. It gives you intimate information which is cabled to us by our special foreign representatives. slipper. We end it just above the slipper heel, thus imparting grace to trim and slender ankles. © H. H. Co. Skillful weaving results in flaw- less texture. No cloudy places. No tiny brokenthreads. Noends. Only perfect hosiery is offered you under the stamp of Holeproof. You may select colors that were seen at the Paris opening this Fall. Tintsand shades of delicate grada- tions, Some gay,some somber, all are very new and in good taste. Your nearest Holeproof shop has 7 5 extends, unsightly, far above the Holeproot [ JQsierg them in all the smartest styles. HOLEPROOF HOSIERY COMPANY, MILWAUKEE, WISCONSIN + HOLEPROOF HOSIERY COMPANY OF CANADA, LIMITED, LONDON, ONTARIO comicbooks.com