Life, 1925-11-19 · page 31 of 40
Life — November 19, 1925 — page 31: what you’re looking at
What you’re looking at
This is primarily a **Dodge Brothers automobile advertisement**, not political satire. The page promotes the Special Type-A Sedan by claiming exceptional durability and reliability. The illustration depicts a triumphant outdoorsman with raised fist beside a canoe, with a Dodge sedan visible in the background. This imagery contrasts rugged outdoor adventure with the car's dependability—suggesting the vehicle is as tough and reliable as wilderness equipment. The advertisement's central claim is that over 90% of Dodge cars built in the previous eleven years remain in active service, positioning this as an unmatched industry record. The pitch emphasizes the car's ability to withstand harsh conditions "that would try the sturdiest open cars." The page also mentions a "New Credit-Purchase Plan," indicating financing options were becoming a sales tool during this automotive era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Donce BROTHERS SPECIAL TYPE-A SEDAN The aristocrat of Dodge Brothers line of closed cars. Yet so dependably built is the Special Type-A Sedan that frequently you find it serv- ing under conditions that would try the sturdiest open cars. This amazing capacity for long life and hard work is recognized everywhere as the outstand- ing characteristic of Dodge Brothers product. It is strikingly evidenced by the fact that more than 90% of all the motor cars Dodge Brothers have built during the past eleven years are still in active service—a record which stands impres- sively alone in automobile history. Ask your dealer about Dodge Brothers New Credit-Purchase Plan comicbooks.com