Life, 1925-11-12 · page 5 of 41
Life — November 12, 1925 — page 5: what you’re looking at
What you’re looking at
This is primarily a **Freed-Eisemann radio advertisement**, not political satire. The page features a portrait of **Richard Wagner** (the 19th-century composer) at top left, with decorative illustrations. The ad compares Wagner's genius and influence to Freed-Eisemann's market leadership in radio manufacturing. The text claims that just as Wagner "profoundly changed" music, Freed-Eisemann has similarly advanced civilization through radio technology. It references the company's research engineers and touts the reliability of their "Neutrodyne" receivers. Four radio models are displayed at bottom with prices ranging from $75-$160. This represents early 1920s radio industry marketing—using cultural authority (Wagner) to legitimize a consumer product. The "public preference" claim likely reflects genuine market success during radio's rapid early adoption period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
iplied by sillens the number who can listen to the ocoual performance of the artist. this advance in civilizat hi FREED-EISEMANN made number of important FREED-EISEMANN leads by the choice of the Public Aconclusive fact upon which you can base a sound radio decision E American public is quick to recognize mer- it. Itdecided vigorously about Radio. The overwhelming public preference for FREED-EISE- MANN is conclusively proven by the fact that last year, al- though fourteen Neutrodyne makes competed in public favor, FREED-EISEMANN alone did more than half as muchbusinessasalltheother thirteen licensed manufac- turers combined. The reason is simple. On wings of praise, there spread from friend to friend themes- sage of FREED-EISEMANN tonal purity; FREED-EISE- MANN simplicity; FREED- EISEMANN reliability. The latest basically sound improvements are incorporated in Freed-Eisemann Receivers A proud and eager staff of research engineers protects the reputation of this great company by embodying in eachsetthegenuine advances made in Radio. Working with them are more than a thousand craftsmen who are inspired, to the last man, with an ideal of personal re- sponsibility to you—an ideal reflected from the chief ex- ecutives of this Company, Mr. Joseph D. R. Freed, Mr. Alexander Eisemann and Mr. Arthur Freed. Without cost or obligation —A trial in your own home Our dealers are so sure of the performance of the FREED- EISEMANN that this week they will gladly install a set in your home without obliga- tion—so that you may learn at first hand the joys it will give you. Telephone for your set today! MANHATTAN BRIDGE PLAZA BROOKLYN, N. Y. Write for “Some Friendly Advice on How to Buy a Radio” by Mr. Joseph D. R. Freed NEW! NR-45 $160.00 A deluxesix-tube Newtrodyne® receiver, remarkably selective, in ba: inet QSSIADIONN (7) ; J we ~ NEW? FE-18 $90.00 1A new fretubedry cell recein. er; spact for batteries in cabinet 2Licensed and manstactured under a * Licensed by ladependent Radio = Nos, 1450080, 1429. NEW! FE-13 $75.00 2A new five-tube receiver, built for ust with storage batiery of Latour patents. nc. under Haseltine pats, NEW!°NR-7 $110.00 Asix-tube licensed Neutredyac® rctiver, sbedying an improved methed of “sade frequency amplification "FREED-EISEMANN The World’s Largest Makers of Neutrodyne Radio comicbooks.com