Life, 1925-11-12 · page 3 of 41
Life — November 12, 1925 — page 3: what you’re looking at
What you’re looking at
This is **not satire or political commentary** — it's a straightforward automobile advertisement for the Hupmobile Eight, a car manufactured in the 1920s. The page promotes a real endurance run completed September 20-21, 1925, from Hartford, Connecticut to Windsor, Ontario. A standard sedan driven by Major T.W. Campbell and C.E. Emery covered 866 miles in 19 hours, 20 minutes, averaging 44.79 miles per hour. The dramatic illustration (upper right) depicts the car speeding through challenging conditions — likely the rain and "slippery roads" mentioned in the text. The advertisement emphasizes the vehicle's reliability, fuel efficiency (14.7 miles per gallon), and superior performance compared to competing cars and trains.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Summary Beginning of Run— Hartford, Conn., Sept. 20, 1925, 9 p.m. End of Run—Windsor, Ont.,Sept.21,4.20p.m. Distance Covered— 866 miles. Elapsed Time—19 hours, 20 minutes. Average Speed(| on elapsed time, not actual running time) 44.79 miles per hour. {iverage miles per gal- ion of gasoline—14.7. Average miles per quart of oil—288.66. Not an Hour’s Spurt buta Thrilling 19-hour Stretch Spectacular and convinc- ing proof of the super- ability of the Hupmobile Eight was recorded in the thrilling dash of Major T. W. Campbell and C. E. Emery from Hartford, Conn., to Windsor, Ont., Sept. 20-21. The car, a standard Sedan owned by Major Campbell, was driven 866 miles in the elapsed time of 19 hours, 20 minutes. Its road speed was continuously from 50 to 65 miles an hour. Its average speed, on the basis of elapsed time, was 44.79 miles an hour. This is three miles an hour faster than the swiftest limited train from Boston to Windsor and Detroit. The distance covered by the car is 120 miles farther than the train's route. Schedule your run at any speed you like—all day long, if you like—and make your schedule with an ease and comfort you've never known before. Speed sustained mile after mile like a swift express train. —From recent Hupmobile Eight Advertisements For eight hours, the run was made in the night; and for six of those eight hours, through blinding, pouring rain. The schedule, laid out in advance, called for 170 miles every four hours, In spite of rain and slippery roads—in spite of towing a chance tourist's disabled car for 20 miles on a detour—this schedule was exceeded in the entire distance. Though the speed was terrific, the car averaged 14.7 miles per gallon of gas- oline; 288.66 miles per quart of oil— this from eight. The car already had more than 18,000 miles on its speedometer before this run was begun. The valves were ground—for the first time—and it was ready to go. Not one car in ten thou- sand is ever subjected to such punishment. But in this magni- ficent performance is food for much thought. To owners of the Hupmobile Eight, satisfying assurance that their car is superbly equal to even the most extra- ordinary demands of speed and distance. To all others, equally satisfying assur- ance of what they will acquire when finally they come to the Hupmobile Eight. For it demonstrates an endurance and a reliability which are peculiarly Hup- mobile, and which translate themselves into long years of splendid service. Seda, Now $2193; Coupe, Two or Feur-Passenger, New $2093; Touring Car, Now $1793; Roadster, Now $1793; Dickey-Seat Roadster, New $1895. F.O. B. Detreit, tax to be added, GET ACQUAINTED WITH YOUR HUPMOBILE DEALER HUPMOBILE EIGHT The Largest-Selling Straight Eight In the World comicbooks.com