Life, 1925-11-05 · page 8 of 50
Life — November 5, 1925 — page 8: what you’re looking at
What you’re looking at
This page is primarily an **advertisement**, not a satirical cartoon. It promotes the Mimeograph machine, manufactured by A.B. Dick Company of Chicago. The ad uses a metaphor about money—comparing how multiplying a dollar increases its purchasing power to how the Mimeograph "multiplies" documents. The accompanying photograph shows the actual machine. The pitch targets business and educational users, emphasizing the machine's speed and precision in producing copies of "letters, forms, charts and diagrams" by the thousands hourly. The appeal is practical: time and money savings. There is no political satire here. Rather, this represents early 20th-century *Life* magazine's dual role as both satirical publication and advertising vehicle for modern office technology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
!!! DUPLICATION !!! ° A single dollar has limited purchasing power. But multiply it a hundred, a thousand, a mil- lion times, and you have great power. By this potent principle are sound ideas worked up into large and profitable accomplishment. Mul- tiplied power! Today the Mimeograph is a titanic force in business and education because it is a great multiplier. With almost unbeliev- able speed and mathematical certainty, this tireless precision-tool makes immaculate copies of letters, forms, charts and diagrams—an hourly output running easily into the thousands! What this may mean in time saved and money earned for you, is simply told in an interesting booklet, gladly sent without charge by A. B. Dick Company, Chicago. Write for it and read the facts about the MIMEOGRAPH comicbooks.com