Life, 1925-11-05 · page 49 of 50
Life — November 5, 1925 — page 49: what you’re looking at
What you’re looking at
This is primarily a **DuPont company advertisement** for Duco, an automobile paint/lacquer finish, not a political cartoon. The page promotes Duco's durability and aesthetic qualities to car owners. The imagery shows a vintage automobile (appears to be 1920s-era) with well-dressed passengers, emphasizing the product's ability to maintain a lustrous appearance despite weathering, sun exposure, and wear. The advertisement stresses that Duco requires minimal maintenance while resisting scratches, fading, and environmental damage better than competing finishes. The lower section displays automotive manufacturer logos (Bugatti, Packard, and others), suggesting these prestigious brands used Duco finishes—a marketing strategy leveraging endorsements. The ad encourages owners of older cars to have their vehicles refinished with Duco at authorized DuPont refinishing stations. This reflects early 20th-century consumer marketing emphasizing product superiority and durability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Now, use your car with never a care... Duco is enduring HERE are almost no ‘‘do nots” for those whose automobiles have this finish of enduring beauty. To complete the enjoyment of your motor car, Duco has added an unre- straint to its pleasurable use. For Duco is hard to scratch or scar; the hottest sun or the iciest storm harms it not at all; conditions ruinous to ordinary finishes leave it unscathed. Asking little care, Duco keeps its first, lustrous newness as your mile- age rolls on into the thousands. New cr eld, your car deverves Deco Insit “upon the genuine r TS easy to have a finish of enduring beauty. Just But the fact that your present car may have an old- insist upon genuine Duco... created and made style finish does not bar you from the satisfaction of only by da Pont, ‘Then are banished all worries about conditions of climate or road. Deco is waterproof and weather. proof: fiying sand and grit, mud, grease, and oll wwe no effect upon it. Hard to scratch, easy to keep bright with Dvco Polish No.7, Deco actually im- proves with use and age. Need more be said for the qualities and character of DUCO than that it is used on the representative automobiles whose trademarks are displayed above? Duco, ‘In your vicinity the sign of an Authorized Duco Refinishing Scation is undoubtedly displayed. It assures the speedy and competent transforma- tion of your automobile into a thing of beauty and lasting pride through Duco, POND E_ 1. du Pont de Nemours & Co, Inc., Chemical Prod- ucts Division, Parlin, N. J., Flint, Mich., Chicaro, IL, San Francisco, Cal, Everett, Masa, or Flint Paint and Varnish Limited, Toronto, Canada. There is only ONE Duco — DU PONT Duco comicbooks.com