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Life, 1925-11-05 · page 38 of 50

Life — November 5, 1925 — page 38: what you’re looking at

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Life — November 5, 1925 — page 38: Life, 1925-11-05

What you’re looking at

This page combines **short humorous pieces and advertisements** typical of Life's satirical format. The cartoons mock contemporary social trends and pretension: 1. **"The Perpetual Quest"** satirizes fad-chasing—a club that constantly reinvents itself (Fleischmann's Yeast Club, formerly Bran Muffin Club, etc.), poking fun at 1920s wellness crazes and self-improvement obsessions. 2. **"Candor"** and other brief jokes play on social awkwardness and irony—a child's brutal honesty, a doctor's dark humor. 3. **"King Midas"** retells the myth as commentary on materialism's limitations: even magical wealth cannot capture genuine human value (love, beauty). 4. **"Super-Speed"** mocks the aviation craze with a dialect joke about an aviator traveling so fast he "arrives before he started"—absurdist humor about modern speed obsession. The **Charleston reference** alludes to the popular 1920s dance, suggesting even dancing has gone too fast. The page primarily consists of **period advertisements** for Brooks Brothers clothing and Dean's Thanksgiving novelties, reflecting Life's dual purpose as satire and luxury-goods publication.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Perpetual Quest The Fleischmann’s Yeast Club of the Franklin Avenue Protective Association, formerly the Bran Muffin Club, former- ly the Mineral Salts Club, formerly the Coué Cercle, met last evening and de- cided to try something else. —Ohio State Journul. Candor “Good-by,” said the little boy. “And I've had a very good time, thank you.” “You don't say so,” replied his host, playfully. “Yes, 1 do,” said the little boy, very seriously. “Always.” —London Daily Express. “My doctor says I can’t live long.” “Then try mine. He has a wonderful way of protracting an illness.” —Karikaturen 1 SAY, MELANI (Oslo). Ix the Charleston, a step in time is too late—Youngstown Telegram. pa King Midas King Midas saw a buttercup In a meadow blowing; King Midas saw a marigold In a garden growing; King Midas saw a yellowhammer On a bough swinging; King Midas heard the golden voice Of my true love singing. SH “Though I have the golden touch” (Thus King Midas spake), “Yet gold such as this gold Can I never make.” And down upon his empty arms He laid his gray head: “The gods have made a mock of me,” King Midas said. —Jan Struther, in G. K.'s Weekly. Super-Speed A Jacksonville Negro, upon hearing another speak of an aviator who drove a plane 302 miles an hour, remarked: “Man, dat’s gitting dar befo’ he started. %. Soue SiS “ee —Florida Times-Union. MOUSE FOR A BIT....1T'S MY TURN TO TAKE THE AIR, —Le Rire (Paris). “I see Jake, rested yesterd: “What for the bootlegger, got ar- Washington Columns. Lire is published every Thursday, simultaneously in the United States, Great Britain, Canada and British Possessions. Title registered in U.S. Patent. .. $5.00 a year in advance. Additional postage to foreign countries in the Postal Union, $1.60 a year; to Canada, 80 cents. Back numbers cannot be supplied. The text and illustrations in Lire are copyrighted. For Reprint Rights in Great Britain apply to Lire, Rolls House, Breams Buildings, Fetter Lene, London, E. C., England. The foreign trade supplied from Live's London Office, Rolls House, Breams Buildings. London, E. C. Canadian distributor, ‘The American News Company, Ltd., 386-388 St. James Street, Montreal, Canada. No contributions will be returned unless accompanied by stamped and addressed envelope. Live docs not hold itself responsible for the loss or non-return of unsolicited contributions. Notice of change of address should reach this office two weeks prior to the date of issue to be offected. CLOTH Cok Farnishing MADISON AVENUE COR. FORTY-FOURTH STREET, N.Y. ads, Evening Clothes and Haberdashery BOSTON PALM BEACH NEWPORT LITTLE BUILDING PLAZA BUILOING AUORAIN BUILOING Teament con, Boriston County Reae 220 Bruce Avent THANKSGIVING NOVELTIES and Jack Horner Pies THe very spirit of Thanksgiving—the bounteous gayety of it, is in the whimsical, original table favors and decorations created by Dean’s to con- tribute merriment and distinction to the occasion. jock Horner Pies—in the shape of Turkeys, Pump- ins, etc.—to be filled with gifts, Place Favors, Thanks- giving Mottoes, Place Cards, Nut Cases, Individual Baskets, Also Thanksgiving Baskets, suitable for gifts. Write for our list of Thanksgiving Novelties. We ship everywhere. Postage prepaid on orders for $3.00 or more anywhere east of the Mississippi. 628 FIFTH AVENUE, NEW YORK ESTABLISHED 06 YEARS comicbooks.com