Life — October 22, 1925 — page 6: what you’re looking at

What you’re looking at

# Analysis This is **not satire or political commentary**, but rather a **straightforward automobile advertisement** for Packard automobiles. The ad claims that 98 out of 100 Packard Six owners remain loyal to the brand—an unusually high retention rate. It supports this by citing that among Packard Six cars sold in the previous five years across 51 major American cities, only 2 out of every 100 were replacements, suggesting owners rarely trade them in. The dramatic photograph shows a Packard Six positioned in an elegant architectural setting (classical columns and arches), emphasizing luxury and sophistication. The caption reads "of a distinguished family," reinforcing the car's status appeal. The tagline "ASK THE MAN WHO OWNS ONE" was Packard's actual advertising slogan, inviting potential buyers to seek endorsements from satisfied owners.