Life, 1925-10-22 · page 6 of 74
Life — October 22, 1925 — page 6: what you’re looking at
What you’re looking at
This is **not satire or political commentary**, but rather a **straightforward automobile advertisement** for Packard automobiles. The ad claims that 98 out of 100 Packard Six owners remain loyal to the brand—an unusually high retention rate. It supports this by citing that among Packard Six cars sold in the previous five years across 51 major American cities, only 2 out of every 100 were replacements, suggesting owners rarely trade them in. The dramatic photograph shows a Packard Six positioned in an elegant architectural setting (classical columns and arches), emphasizing luxury and sophistication. The caption reads "of a distinguished family," reinforcing the car's status appeal. The tagline "ASK THE MAN WHO OWNS ONE" was Packard's actual advertising slogan, inviting potential buyers to seek endorsements from satisfied owners.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Packard Six Owners Are Loyal ERHAPS you have won- I dered why so few Packard Six cars are offered for sale by used car dealers. The reason—98 out of every 100 Packard Six owners re- main loyal to Packard, never giving up their cars for any other make. For example—of the Packard Six cars sold during the last five years in the following cities (51 of the 873 in which Packard cars are sold and ser- viced) only 2 out of every 100 have been replaced. And these generally for reasons having nothing to do with either car or service. Adlantic City Evansville Aurora Grand Rapids Baltimore Hartford Rochester Boston Houston Rockford Bridgeport Indianapolis Se. Paul Brooklyn. Jacksonville Salt Lake City Buffalo Jersey City Savannah Camden Kansas City Seattle Chattanooga Louisville South Bend Cincinnati Milwaukee rd Cleveland Minneapolis Columbus Montreal Davenport New Orleans Dayton Omaha Denver Oshkosh Duluth Peoria Easton Philadelphia Pittsburgh Portland Trenton Washington Williamsport Wilmington Worcester Evidently, the chances are really 100 to 1 that you too will be satisfied if you buy a Packard Six. Packard Sixand Packard Eight both are furnished in ten body types, four openand sixenclosed. Packard distrib- uters and dealers welcome the buyer who prefers to purchase his Packard out of income instead of capital. AS K THE MAN —of a distinguished family PACKARD wHO OwNsS ONE comicbooks.com