Life, 1925-10-22 · page 31 of 74
Life — October 22, 1925 — page 31: what you’re looking at
What you’re looking at
This is a **commercial advertisement**, not political satire. The page promotes Gillette Safety Razor blades and the "Bostonian" razor model to *Life* magazine readers. The ad emphasizes the blade's superior quality through claims of "long years of patient research" and rigorous manufacturing inspection. It positions shaving as a quick, routine morning task made perfect by Gillette's product. The visual displays product packaging (featuring what appears to be a man's portrait) and the razor device itself. Pricing is listed: $6 in gold plate, $5 in silver plate. A closing pitch offers a free booklet titled "Three Reasons"—apparently explaining why the razor works well regardless of beard type (described colorfully as either "like wire" or "soft as silk"). This reflects early-20th-century advertising strategy: emphasizing scientific manufacturing processes and offering educational materials to build consumer confidence in a new technology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
pence banyencanvancunsunvunsarcancunvan eneancansansessescicassassarsenih || LIFE - QUALITY RAZOR OF THE WORLD SEE R|HAVING is just a before-breakfast in- 5 cident if you make use of the Gillette 357] Blade. It has the finest shaving edge that steel will take. Not the product of over-night provision, but of long years of patient research and experiment is this shaving edge. The finest of blade steel, a perfected process of manu- facturing and a vigilant inspection system—all of these attest the exceptional value in the Gillette Blade. Used in a New Improved Gillette, it is indeed the ideal way to a perfect shave—quickly, safely, comfortably. GILLETTE SAFETY RAZOR CO., BOSTON, U. S. A. illette “2% 29 ee SAFETY<@§> RAZOR The Gillette Bostonian In gold plate, $6. In silver plate, $5. Whether you have a beard “like wire” or as soft as silk, your GOOD shave will be- come a PERFECT shave if you read “Three Reasons”’—a new shaving booklet just pub- lished. A postcard request and we'll gladly send you a copy with our compliments, comicbooks.com