Life, 1925-10-22 · page 3 of 74
Life — October 22, 1925 — page 3: what you’re looking at
What you’re looking at
This is **not a satirical cartoon** but rather a **straightforward advertisement** for the Marmon automobile, published in Life magazine. The page promotes three mechanical innovations: a self-lubricating chassis, a three-way oil purifier, and a new combustion system with double-fire ignition. The circular inset photograph shows the car's luxurious interior. The lower technical diagram displays the chassis and engine layout. The advertising copy emphasizes engineering superiority and performance improvements "at no increase in price." There is no satire, political commentary, or caricature present. This represents typical early 20th-century automotive advertising, where Life's pages regularly featured paid promotional content alongside editorial material.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The NEW MARMON now becomes an even Greater Automobile because of these /mportant New Developments ~ 4 ite CAR which we believe to be the most roadworthy, the easiest handling, the safest and the most dependable in all the world is now endowed with new super-performance and super- officiency qualities which establish a new high- water mark in motor car engineering. eo In improving the performance of this majestic and luxurious au- tomobile, Marmon engineers have at the same time found ways to lengthen its life and eliminate waste in its operation. I Stmvty by pushing 0 pedal, otis Forced antomatically to all points of the chassis which require frequent ties. Conspicuous among these new developments is the Self-Lubri- cator. Simply by pushing a conveniently located pedal, every chassis bearing point which requires frequent lubrication is oiled instantly and adequately. It adds to the life of the car—to the jez of motoring; it saves time, annoyance and money. The Three-Way Oil Purifier—The old way to keep the engine oil pure was to change it frequently. The new way is the Three~ Way Oil Purifier (exclusively Marmon). All forms of extrancous matter, both solid and liquid, oil, Furthermore, all vapors distilled out of the oil are retumed to the combustion chamber. There is not an iota of waste. It does away with annoying routine. It saves repair bills and adds to the life of the car. It is simple and fool-proof. You can get it only ina Marmon, are automatically removed from the The New Combustion System combining Double-Fire Ignition with the efficient New Marmon gas intake system in the proved Marmon valve-in-head engine gives the Greater New Marmon a new and amazing magna- power quality which is evident the first half-mile you drive the car. It is evident in smoothness of power flow, in acceleration and the quiet mas- tery of every difficult task. These important new developments have been added at no increase in the price of the car. Line of four luxurious, roomy and richly ap» pointed Standard Closed Cars at exactly open car price. Also Standard Seven: Passenger Sedan, only $75 more than the open car and a comprehensive selection of De Luxe Models per- milting intimate expression of personal tastes ui font 4 4 von s 5 October Entered os eRe Pea! Faas Ta al Patra oP US Meets cae ad ian ah OS oe eis ag ae TP OT sat ates comicbooks.com