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Life, 1925-10-15 · page 34 of 36

Life — October 15, 1925 — page 34: what you’re looking at

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Life — October 15, 1925 — page 34: Life, 1925-10-15

What you’re looking at

This page contains **two distinct pieces of content**: ## Main Advertisement: Bell System Telephone Service The large central article and image promote the telephone system's reliability during ongoing infrastructure expansion. The text emphasizes that telephone service cannot be interrupted—even during repairs and upgrades—because emergencies (fires, police calls) depend on continuous availability. It's a corporate PR piece celebrating the Bell System's growth from 31,000 to 16 million stations since 1880 without service interruption. The image appears to show telephone operators at work. ## Satirical Column: "Those Two-Dollar Bills" This mocks a U.S. Bureau of Efficiency campaign encouraging public use of $2 bills. Life satirizes Americans' superstitions (considering them unlucky) and practical confusion with $1 bills. The satire proposes absurd solutions: printing them in "geranium pink" with lucky symbols (swastikas, horseshoes, bluebirds), or selling them for $1.98—which the author notes would paradoxically cost more than face value. The humor targets both bureaucratic inefficiency and American irrationality about currency.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Those Two-Dollar Bills Tue United States Bureau of Effi- ciency (and there’s a laugh right off) has asked the public to take more kindly to two-dollar bills. It seems this would have a wonderful effect on circulation and relieve the ghastly problem of making change and a few other throbbing issues like that. The public's chief objections to two- smacker bills are (a) an old super- stition that they are unlucky, and (b) a more rational fecling that they are too easily confused with the one-berry frogskins. The latter objection can be readily overcome by printing two-dollar bills in a pleasing off-shade of bright ger- anium pink. As for the hard-luck theory, the curse could be lifted by a neat border of swastikas, horseshoes, lucky pigs and bluebirds for happ’- ness. And to make them catch on e quickly, all banks could give them out ior $1.98 apiece. However, to offset Service cannot stop [ive dollar-ninety-eight tw lar bill would automatically cost four cents more, or two dollars and two cents. Can't you sce how much simpler The telephone, like the human heart, must repair itself while it works. The telephone system never rests, yet the ramifications of its wires, the reach of its cables and the terminals on its switch- everything: would. be, almost ‘use boards must ever increase. Like an airplane that has started diately uw Hd on a journey across the sea, the telephone must repair and extend s : ¢ ownership, management, *, " . + 1 ‘ e J “or itself while work is going on. va. off Aya sareat To cut communication for a single moment would interrupt N ean and for the endless stream of calls and jeopardize the well-being and : * re aty aforesaid, personally * i. appeared lenry A. Richte oO, i n safety of the community. The doctor or police must be called. dele seater secatlioe: te lees anes aa says that he is the business manager of LIF Fire may break out. Numberless important business and social and that the following is, to the best of bis bi d knowledge and belief, a true statement of the arrangements must be made. ownership, management, ete of the aforesaid . 4 * . . publication for the date shown in the above Even when a new exchange is built and put into use, service is gapuion, required by the “Act s gust 2, . . 1912, embodied ction 41 Postal wes not interrupted. Conversations started through the old are cut and Regulations, To wit: (1) = and addresses of the publish over and finished through the new, the talkers unconscious that snd business tnane growth has taken place while the service continues. Since 1880 the Bell System has grown from 31 thousand to .N. } 16 million stations, while talking was going on. In the last five Nisan oe years, additions costing a billion dollars have been made to the system, without interrupting the service. Bei. AMERICAN TELEPHONE AND TELEGRAPH COMPANY W/ % AND ASSOCIATED COMPANIES now bondtold . : (4) That the two paragraphs next above, giv as One Policy, One System, Universal Service ing the “aes of he owners, stockholders. the list of stockholders and security hol as they appear upon the books of the com: Baa-Baa, Black Gut Pany, but also in cases where the stockholder . . or security holder appears upon the books of Crasu! There goes another of | We have now but to read that calves’ the com} as trustee or in any other fs i ; M4 fiduciary relation, the name of the person or our illusions! After denouncing the | fcet are manufactured from old over- corporation for whom such trustee is acting. argassi er Goose, a | shoes, tripe fro ° lining: vac is given; also that the said two paragrap Sargasso Sea, Mother Goo ce, Santa hoes, tripe from the linings of vacuum te ee tusteante cabrecing allente Claus, and Revolutionary War heroes, | cleaner bags and milkweed from olco- knowledge and belief as to the circumstances A ; er , . i and conditions under which stockholders and cruel science now comes leering for- | margarine, and we will crawl off into security holders who do not appear upon the 4 ig at catgut is t : or fo « ! > books of the company as trustees, hold stock ward to whisper that catgut is made | the corner for a good cry! C. P. and securities in a capacity other than that from sheep, not cats! of a bona fide owner; and this afhant has no + si reason to believe that any other person, asso Gone are those visions we used to “Ti to Retire’’ ciation, or corporation has any interest direct 1 variene’ ‘1 pcats ime to Ketire or indirect in the said stock, bonds, or other have of regiments of prim tabby cat a . securities than as so stated by him, Henry walking under an arch chiseled in large Peruars the most disappointed man A. Richter. (Signature of Business Manager.) a : . f all these days is th t Sworn to_and subscribed before me this 28th letters, “Gut Factory,” only to emerge | of all these days is the one who day of September, 1925. (Seal) _ Charles enni: ket ri vorkit Brockman, Notary Public, New York County as tennis rackets, violoncellos, and thought he could stop working as soon Non em New York ee Nor ere. My fishing tackle. as his children had grown up. commission expires March 30th, 1926. [RUSH TERMINAL PRINTING CORPORATION, BROOKLYN, NEW YORK comicbooks.com