Life, 1925-10-15 · page 31 of 36
Life — October 15, 1925 — page 31: what you’re looking at
What you’re looking at
This page mixes editorial content with advertising. The main satirical piece is the **Blue-jay corn plaster advertisement**, which uses humor to mock business culture. The ad's joke is that corns literally prevent a man from being his "better self"—playing on contemporary self-improvement rhetoric while suggesting that physical discomfort (not moral failing) explains pessimism and poor behavior. The ad cleverly positions the product as offering standardized, foolproof relief, reflecting early 20th-century advertising's emphasis on scientific efficiency. **"Mrs. Pep's Diary"** (a regular column) offers genteel social satire about upper-middle-class life, including commentary on risqué magazines and early radio technology. The **Louvain Library Fund appeal** references post-World War I reconstruction efforts in Belgium—a genuine philanthropic cause. A minor joke at bottom mocks newspaper "advice column" conventions. The page is primarily **advertising-driven**, typical of Life's revenue model circa 1920s.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Mrs. Pep’s Diary (Continued from page 10) thousand dollars a year, and the magisterial psychology which prompts such a ridiculous allotment is a mys- tery to me, but so, alas, are many things. Then to the magazines, hav- ing ordered in some cheaper ones out of curiosity, and found them filled with nought but the sexiest trash that ever I read in my life. Pondering on the nature of a public which demands such rot, I did come to the conclusion that. contrary to the gencral conception, it must be a very moral one indeed, be- cause nobody who knew aught of sex or sin would stand such falsities for a minute. It is a pity that those inno- cents who must go to literature in- stead of life for their various excite- ments do not know the proper wells. My malady being much relieved in the afternoon, | did go forth to search for furnishings with Manie Howland, whose husband Hewitt has come on to edit the Century Magazine, and thence to dinner at an inn with Sam and the Bannings and Bert Flower of Water- town, Afterwards nought but that we must go to the Bannings’ to listen to their new radio, a device with which 2 Inthe Fragrant Pines of NORTH CAROLINA Ghe Winter Country Club for People of Affairs Quick, easy trip; safe change of climate CAROLINA HOTEL Reopens October 26th with a full program of sports MAKE RESERVATIONS NOW Address: General Ofice, Pinehurst, N.C. Mllustvated booklet on reawest You can’t be your “better self” —with a corn Nomancan beat his best —with a throbbing corn shooting pain- messages to his brain. Corns put a wet blanket on enthusiasm, dampen the spirits and sour the disposition. Many pessimists are optimists with corns. For a com taxes the whole nervous system. It makes one feel mean allover and act that way. Any- one may acquire a corn, but it isbad business tokeep it. Blue- jay is the business man’s favor- ite way of banishing corns. It stops the pain the moment you put it on—and ends the corn in 48 hours. It is business-like and efficient. , , Bluesjay leaves nothing to the user's guesswork. You don't have to decide how much or how little to put on. Each plaster is a complete stand- ardized treatment. It has just enough of the magic medication to rout the corn. The thinking is all done for you at the laboratory. You apply the plas- ter—it does the rest. Blue-jay omtte QUICK AND GENTLE WAY TO END A CORN the devil had as much to do as Lee De Forest, methinks, and the static on the local stations surprised Bert, who asserted that he got them perfectly in Watertown. Whereupon Sam quoth, That's all wrong—clarity should begin at home. Raird Leonard. The Louvain Library Fund For a full century America has been the “good neighbor” nation to whom the afflicted and destitute never ap- peal in vain. To Belgium we pledged the restoration of her Louvain Library. destroyed in the Great War. This was a neighborly offer, and for our na- tional honor the promise should be kept, especially as the new structure is to be a memorial to America’s soldiers who died in France. It is a fine idea, a worthy cause, a noble memorial. Won't you help? Diner: Hey, waiter, there's a hair in my soup! Warter: One moment, sir, while I consult my comic magazines file for an appropriate rejoinder. CHASES DOMINO Riding, driving or golfing-— Thora Sta Et cS the day Tih tees tem are nts in the elightfol form of Dominoes---rich and mel- low in taste and a variety of far to from. ake Sea Toe i names fr W. P. CHASE CANDY CORP., Brooklyn, N.Y. comicbooks.com