Life, 1925-10-15 · page 2 of 36
Life — October 15, 1925 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **advertisement**, not satire or political commentary. It's a Sheaffer pen company ad from the early 20th century promoting their "Jade pen" as "the most popular pen in all the world." The ornate decorative border frames two black fountain pens with detailed illustrations of a sailing ship. The ad emphasizes the pen's features: an "infallible nib" guaranteed for lifetime use, self-cleansing ink system, and Radite material (claimed to rival precious stones in durability). There is no cartoon or political content here—this is straightforward vintage advertising designed to showcase product superiority and build brand prestige through luxury imagery and technical claims. The ship illustration likely symbolizes reliability and global reach.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The siin of a Lifetime ey Ps. AD (PLAIN ROLES S SEES RS Rar What is the most popular pen in all the world? Running, with the high tide of insistent demand, Sheaffer's jade pen continues to make amazin}, records in performance and sales. It is success under full can- vas now. This remarkable writing, tool is made of Radite, which, in clean lustre and resistance to wear, rivals precious stones. But its great advantage to you rests in the fact that it is an infallible performer. Its nib is guaranteed for a lifetime, and its dependable ink system is self-cleansing. And still another success! You'll also want to see its twin-brother, the new Titan pencil, which has the propel-repel-expel lead control. “Lifetime” pen, $8.75—pencil, $4.25—juaranteed Others lower At better stores everywhere SHEAFFER'S PENS+*PENCILS*+SKRIP W.A SHEAFFER PEN COMPANY FORT MADISON, IOWA comicbooks.com