Life, 1925-10-08 · page 46 of 46
Life — October 8, 1925 — page 46: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. It appears in *Life* magazine and promotes Listerine antiseptic mouthwash manufactured by Lambert Pharmacal Company (Saint Louis, USA). The ad features a large bottle of Listerine and includes a **consumer-protection message**: warning buyers to avoid counterfeit imitations by purchasing only the official packaging sizes (14 ounce, 7 ounce, 3 ounce, and 1¼ ounce). This reflects early 20th-century concerns about **patent medicine fraud and product counterfeiting**—serious issues before modern FDA regulations. The emphasis on "never sold in bulk" and "original package" suggests competitors were selling inferior knock-offs in unmarked containers. The global office locations listed (Toronto, London, Melbourne, Paris, Madrid, Mexico City) indicate Listerine's international reach during this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
; AMBER? ARBMACAL COMPANY ST LOUIS MOU S.A. | Listerine, the safe antiseptic, | is never sold in bulk Remember this fact : You can avoid fraudulent imitations by insisting upon obtaining Lister- ine in the original package— 14 ounce, 7 ounce, 3 ounce and 1'4 ounce. PHARMACAL COMPANY. SAINT ‘LOUIS, U.S.A. =¢, LONDON MELBOURNE PARIS. : BADR IDE- SoMEXICO: cay comicbooks.com