Life, 1925-10-08 · page 44 of 46
Life — October 8, 1925 — page 44: what you’re looking at
What you’re looking at
This page is primarily an advertisement disguised as editorial content. It promotes a subscription offer for *Life* magazine while lamenting economic inflation. **The Pitch:** Ten years prior, readers could buy ten issues for one dollar. Due to wars, strikes, government changes, and labor disputes, the dollar has depreciated and living costs have soared. Yet *Life* still offers this same deal—ten issues for one dollar—framed as an exceptional value. **The Satire:** The ad ironically calls the dollar a "bum" (worthless), then immediately tries to convince readers that spending it on *Life* is the smartest investment possible. The phrase "Obey That Impulse" uses mock-authoritarian language typical of era advertising. **Context for Modern Readers:** This reflects post-WWI economic instability (likely mid-1920s). The mention of "wars, strikes, changes of government" references real economic turbulence. The left sidebar lists *Life's* prominent humor writers and artists—social proof of quality. Special issues promised (Crime, Football, Christmas, Burlesque) suggest *Life* positioned itself as essential entertainment during uncertain times.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Makers of LIFE LL of America’s best- known humorous wrt- ters and artists are now amoung Live's regular or occasional contributors. The list includes: Carl Anderson, Victor C. An- derson, Robert Benchley, Tip Bliss, Ralph Barton, Reginald Birch, Bertram Bloch, Fred Cooper, Harrison Cady, J. Conacher, R. V. Culter, Nate Collier, Mare Connelly, Percy L. Crosby, Robert Dickey, Warren Davis, Fairfax Down- ey, Kerr Eby, W. J. Enright, Malcolm Eaton, Corey Ford, Charles Forbell, W. G. Farr, Al Fruch. Montague Glass, Milt Gross, Charles Dana Gibson, Chester L. Garde, Arthur Guiterman, Ellison Hoover, John Held, Jr., H. W. Hanemann, Oliver Herford, Alice Harvey, Don Herold, Oscar Howard, Mc- Cready Huston, Baron Ire- land, Rea Irvin, G. B. Inwood, Cory Kilvert, Rollin Kirby, Ring W. Lardner, Baird Leon- ard, Newman Levy, Albert Levering, J. K. McGuinness, Thomas L. Masson, E. S. Martin. H. I. Phillips, Dorothy Parker, Coles Phillips, C. F. Peters, Garrett Price, Ethel Plummer, Paul Reilly, Gardner Rea, Clarence Rowe, Herb Roth, R. E. Sherwood, T. S. Sulli- vant, J. R. Shaver, F. Stroth- mann, C. H. Sykes, Frank Sullivan, Lauren Stout, Foster Ware, Gluyas Williams, A. B. Walker, Art Young. The Pre-War Dollar EN years ago you could get ten issues of LiFE for one dollar. Since then the dollar has de- preciated, just as the cost of living has soared. Wars, strikes, changes of government, freight tie- ups and hot spells have combined to wreck business and make a bum out of the monetary unit. But there is one gleam of hope on the gray horizon: you can still get ten issues of Lire for one dollar. A dollar so invested at this crucial moment will yield you ten of the best issues of the year, includ- ing the following big fall special numbers: CRIME —Having to do with FLORIDA—Gently spoofing all manner of major und mi the land of spromise and all nor offenders. including those those implicated in the latest who get caught. Cover by gold rush. Fred Cooper. FOOTBALL — Containing CHRISTMAS — Grandest enough laughs on and about and most glorious issuc of the the king of college sports to whole year. A feast for the filla stadium. Cover by John eye, which will sell for 25 Held, Jr. cents on the news-stands. Never before has Lire been privileged to offer so brilliant an array of numbers. Truly, you can not possibly spend one dollar to better advantage Give the matter due consideration and then - - - Obey That Impulse 'CHOES of the laughter provoked by the BURLESQUE NUM- BER of September 10 continue to reach us. Also requests for additional copies. A limited ber of these may still be had at the regular price 7 LIFE 15 cents 598 Madison Ave. New York, N.Y. send me_ Ten ior which I en- close One Dollar. By the Year, $5.00 (Canadian, $5.80; Foreign, $6.60) (BUSH TERNAL PRINTING CORPORATION, BROOKLYN, REW TORK comicbooks.com