Life, 1925-10-08 · page 37 of 46
Life — October 8, 1925 — page 37: what you’re looking at
What you’re looking at
This is a Gorham silverware advertisement, not political satire. It features James Albert Major, identified as a master craftsman with 59 years of experience, demonstrating the creation of a sterling silver picture handle. The ad promotes Gorham's new "Cinderella" pattern of flatware and serving pieces, emphasizing the craftsmanship of their master artisans. A detailed photograph of an ornate spoon handle is displayed on the left. The advertisement appeals to consumers' appreciation for quality American manufacturing and traditional silversmithing skills. Gorham positions itself as "America's leading silversmiths for over 90 years," marketing the new pattern as an original design of "compelling beauty" available at jewelers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
James Albert Major, for 59 years a Master Craftsman, chasing a Gorham sterling picture handle <= \ e CINDERELLA iB A new pattern by the Master Craftsmen CINDERELLA PATTERN Tea spoons 6 for $9.50 Dessert knives 6 for $21.00 Dessert forks 6 for $21.00 Once again the Gorham Master Craftsmen have created an original design in Sterling. CINDERELLA, their newest pattern of compelling beauty, may now be seen at your jewcler’s. GORHAM PROVIDENCE NEW YORK » AMERICA’S LEADING SILVERSMITHS FOR OVER 90 YEARS . comicbooks.com