Life, 1925-10-01 · page 36 of 36
Life — October 1, 1925 — page 36: what you’re looking at
What you’re looking at
This is **not a cartoon or satire** but rather a **full-page advertisement** for Crane plumbing fixtures, appearing in Life magazine circa 1925. The ad features a photograph of a modern bathroom showing a toilet, pedestal sink, bathtub, and mirror—presented as an aspirational lifestyle image. The accompanying text promotes adding extra bathrooms to homes as an affordable way to increase property values and comfort. The marketing pitch targets middle-class homeowners, emphasizing that even small spaces (hallways, spare rooms, closets) can be converted into complete bathrooms with Crane's economical fixtures. The ad lists Crane's extensive offices across North America and Europe, suggesting their prominence as a plumbing supplier. There is no political satire or social commentary here—this is straightforward commercial advertising leveraging Life's prestigious platform to promote home modernization during the prosperous 1920s.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Beauty, comfort and property values far greater than the money cost, have been added to countless old and new houses by installing in each an extra bathroom. No large amount of space is required. An empty hall-end, a spare room, or a large clothes closet can be transformed at moderate expense into a bathroom complete, convenient and charming. Abroad range of Crane fixtures has been designed to economize room, yet provide faultless service. The Corwith bath pic- tured above may be had in four lengths and the Nova lavatory in three sizes. Any responsible plumbing contractor will help you find a place for your extra bathroom and will supply Crane fixtures in styles and sizes to suit your taste and budget. Our free color bookon bathroom arrangement will aid yous Write for it. CRANE Address all inquiries to Crane Co.y Chicago GENERAL OFFICES: CRANE BUILDING, 836 S. MICHIGAN AVENUE, CHICAGO Branches and Sales Offices in One Hundred and Fifty Cities National Extitit Ro Works: Chicago, Br EXPORT CORPORATION: NEW LIMITED: CRANE BUILDING, 386 BEAVE Chicage, New Yerk, Atlantic City, San Francisco and Montreal iceport, Birmingham, Chatta 12, Trenton and Montreal SAN FRANCISCO, SHANGHAt HALL SQUARE, MONTREAL YORK. CRANESBENNETT, Lrv.. LONDON (C# CRANE: PARIS, NANTES, BRUSSELS CRANE VALVES comicbooks.com