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Life, 1925-10-01 · page 30 of 36

Life — October 1, 1925 — page 30: what you’re looking at

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Life — October 1, 1925 — page 30: Life, 1925-10-01

What you’re looking at

This page mixes advertisements with brief satirical items typical of Life's humor section. The main left column advertises Cunard steamship cruises to the Caribbean, emphasizing romantic adventure ("Pirates, Pieces of Eight, Galleons Freighted with Gold"). The center contains three short satirical pieces: "Off the Reservation" jokes about a vaudeville booking agent deceived by a jazz band's manager who admits they're "all fool-blodt" (fake Indians). "The Higher Heroism" contrasts moral courage between boys and clergymen saying prayers. These pieces mock pretense and social hypocrisy. The right column features the main content: a humorous letter from an American in Paris desperately seeking Edgeworth pipe tobacco, unavailable under France's government tobacco monopoly. This advertorial cleverly frames the product as so desirable that a customer risks legal trouble to obtain it—turning scarcity into marketing appeal. The satire gently mocks American consumer loyalty abroad.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

PIRATES, PIECES OF EIGHT, GALLEONS FREIGHTED WITH GOLD! All the glamor and ro- mance with which tales of the Spanish Main are filled, greets the traveler cruising among the palm-fringed islands of the Caribbean. Our magnificent new steamer “CALIFORNIA” replete with every comfort-feature; elec- tric fans in every room and a unique.thermo- tank ventilation” sys- LIFE ou RT FOOLISH “Nee ARIES a 7 ~— Off the Reservation They are telling a yarn in the white light belt about a small-time vaudeville booking agent who heard of an_all- Indian jazz band recently arrived in New York. He taxied to a Brooklyn four-a-day theatre and caught enough of the act to know it would sell to the circuit he represented. Back stage he approached the man- ager of the act. “Are all of you really Indians?” he said. “If you are, I think I can arrange a long route. You are really Indians, hey 2” “Vat vould be the use of kidding mitt you?” replied the manager of the act. “Ve are all fool-blodt!” —New York Graphic. The Higher Heroism The parson was trying to illustrate to the class of small boys what was meant by moral courage. “Supposing,” he said, “twelve boys were sleeping in a dormitory and one suid his prayers. That would be moral courage.” The boys quite understood. “Now,” answered the lad in the back . “If twelve clergymen were sleep- ing in a dormitory and one didn’t say his prayers, that would be moral cour- London Daily News. Abbott's Bitters. sample t tt & Co. Baltimore, Md. A pipe-smoker over in Paris grows desperate Our sister republic excels in many fields of production, but Americans in France seem to retain their preference for their native smoking tobacco. That seems to be the case with Mr. Parkhurst. He just happens to be in one of the few sections of the globe where Edgeworth isn’t. In France, to- bacco selling is controlled by govern- ment monopoly. With the exception of a few coun- tries, of which France is one, Edge- worth is sold all over the world. And so the chances of getting it wherever you go are about ten to one. is, France. Larus & Brother Co., Richmond, Va. Gentlemen: My last pipeful of Edgeworth went the way of all g tobacco some two weeks ago and since then | have vainly spent most of my spare time searching Paris for a further supply. : If Edgeworth can be obtained here. please let me know where, and I ¢: iad sure you I will “publish the glad tidiny as the little blue ean has occasioned many A covetous glance, and more than once some envious American has said to me: “For the love of Heaven, where did you wet that Edgeworth? It's worth its weight in gold over here. I haven't had any since the supply I brought over ran out.” I have been told that I cannot buy pipe tobacco from the States without hav- ing a special permit from the French gov- ernment, so before I'm through I may have ay 200 or 300 per cent duty and perhaps face prison, but it's worth the risk to get Edgeworth—and after all the only way to find out about this is to try. Sincerely you: S.C. R. hurst. Let us send you free samples of Edgeworth so that you may put it to the pipe test. If you like the samples, you'll like Edge- worth wherever and whenever you buy it, for it never changes in quality. Write your name and ad- dress to Larus & Brother Company, 16] South 21st Street, Or Even a Few Years Font 2iet ; A re ‘eens in bes “Anteles has Edgeworth is neen adjudged insane because she does sold in various not want to wear clothes. That is al- | sizes to suit the needs and means of all ways the fate of those who are a gen- | purchasers. Both Edgeworth Plug eration ahead of their time. Slice and Edgeworth Ready-Rubbed —Houston Post-Dispatch. are packed in small, pocket-size pack- ° ages, in handsome humidors holding a Cunard Service pound. and also in several handy in- eee An Editorial Touch etween sizes: and Cuisine wel * ii ivi ee) e'll be grateful for the name and Mato (to mistress,after giving notice): | address of your tobacco dealer, too, if And as I'm leaving I might as well tell a you've got the date of my arrival |7OU. cate to add them. out as you'y y arriv: ; heieesligieeetiia lie To Retail Tobacco Merchants: If —Windsor Magazine (London). ted jobber cannot supply you with wil tem, offers two won- derful opportunities for such a cruise, and willsail from NewYork Jan. 23 and Feb. 25, 1926 A most interesting 30-day itinerary covering Havana, Port au Prince, Kingston, Colon, Cartagena, La Guayra, Port of Spain, Barbados, Martinique, Fort de France, St. Pierre, St. Thomat, San Juan, Nassan, Bermuda, Comprehensive sight- seeing tours ashore under the direction of Thos. Cook & Son. No Straphanger A slightly hilarious traveler boarded ‘o. 19 bus at Piccadilly Circus the other “Outside only, ," said the con- sympathetically; “you mustn't inside now.” “Don't wanna stand!" replied the reveler, eyeing the steps with suspicion. “Wanna lie down !"—London Opinion. ductor stand dgeworth, Larus & Brother Company ill gladly send you prepaid by parcel post a one- or two-dozen carton of any size of Edgeworth Plug Slice or Edge- worth Ready-Rubbed for the same price you would pay the jobber. “Crories certainly make the man.” ‘ot any more, my dear—now it’s the '—Philadelphia Bulletin, comicbooks.com