Life, 1925-09-24 · page 35 of 41
Life — September 24, 1925 — page 35: what you’re looking at
What you’re looking at
This page is primarily **advertising**, dominated by a large Palmolive Shaving Cream ad. The smaller content pieces are satirical commentary typical of Life magazine's style. The **Palmolive ad** uses a fairness-based marketing pitch: urging men not to buy until they've tried a free 10-day sample, claiming confidence in the product's superiority. This reflects early-20th-century advertising strategy emphasizing consumer testing. The **satirical sections** mock urban dangers: - **"How to Avoid Accidents"** ironically advises pedestrians to follow safety rules while implying drivers won't—a commentary on reckless driving and pedestrian vulnerability in cities with increasing automobile traffic. - **"Lesson on a Pedestrian"** darkly jokes that hitting pedestrians is inevitable and suggests drivers should deny responsibility ("he deliberately stepped in front"). This satirizes both driver arrogance and victim-blaming in an era when cars were new and traffic deaths were rising. The humor targets the casual attitude toward pedestrian casualties in rapidly motorizing America.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Matches! Matches! Individual Matches are distinctive. Matches with your individual design are made only by the Individual Match Corp. and must be ordered by mail. A most appropriate gift for Weddings, Birthdays and Holidays. This clipper ship is a most popular design, or sead usa snapshot of your home, dog. boat or book plate, and we will reproduce it, with @ name or a mono- gram on the cover. 500 Books for $12.00 1000 Books for $17 50 Individual Matches are also made on any color paper with monogram in Silver, Gold or Black. Minimum quantity 250 Books for $8.50 Please send check with order. Samples and decorative designs free om request. INDIVIDUAL MATCH CORPORATION Dept. B 350 Madison Ave. New York —————— How to Avoid Accidents Look right. Look left. Look for the colored lights. Look at the traffic cop. Look at the driver; he may not he following the rules. Look at the white lines. Look for the safety zones. Stay off the streets, Lesson on a Pedestrian Tus harmless person is a pedestrian, For appropriate slang synonyms see any of the comic strips in any of the liber- ally pictorial newspapers. Anything opprobrious will do, because you will usually be out of hearing when he col- lects his person and his wits from the place where you have knocked him down. He is always in the wrong. If he is seriously hurt and the police are acting officiously, remember to say that he, the poor (use something strong and expressive in the blank), de- liberately stepped in front of your car. Or he wasn't crossing from sidewalk to sidewalk at the proper angle. Or he was blinking at the wrong time. Important: Some one is sure to have the fun of bumping him off and it might as well be you. E.L. For INFANTS, Children, Invalids, Nursing Mothers, etc. Avoid Imitations Here’s an Ad that wins men by its fairness Don’t buy yet—wait till the 10-day tube we send you proves its case GENTLEMEN: Palmolive Shaving Cream is today the leader in its field. Tet we urge men not to buy it before they try it. Our whole case rests on a 10-day tube that we send, free, for a test. On that basis we have won the world to this new creation. Men by the millions are flocking to it. Its success is a business sensation. Give us ONE chance We realize you are probably wedded to another shaving cream. But, as expert soap-makers (we make Palmolive Soap, you know, the world’s leading toilet soap), we know a fair comparison 80 times in 100 will win you. Palmolive Shaving Cream is a unique creation. There is no other like it. It embodies the four great essentials 1000 men expressed as their supreme desires in a shaving cream—plus a fifth, strong bubbles, the most important of all. 60 years of soap and skin study stand behind it. 130 formulas were tested and discarded before the right one cam>. 10 days of its delights, we believe, will win you to our side. Now as a courtesy to us, will you mail the coupon and accept those 10 shaves free? 5 New Joys These you'll find—these new shaving joys, these comforts unknown before: 1 Multiplies itself in lather 250 times. 2 Softens the beard in one minute. 3 Maintains its creamy fullness for 10 minutes on the face. 4 Strong bubbles hold the hairs erect for cutting. 5 Palm and olive oils bring one fine after-effects. To add the Gnal touch to shaving luxury, we have created Palmolive After Shaving Tal-—especially for men Doesn't show. Leaves the shin smooth and fresh, and gives that well-groomed look. Try the sample we are sending tree with the tube of Shaving Cream. PALMOLIVE 29. | 10 SHAVES FREE #2¢,2.:28,0f Palmolive After Shaving Talc Simply insert your name and address and mail to Dept. B-1062, The Palmolive Company (Del. Corp.), 3702 Lron Street, Chicago, Ill. Residents of Wisconsin should address The Palmolive Company (Wis. Corp.), Milwaukee, Wis. comicbooks.com