Life — September 24, 1925 — page 33: what you’re looking at

What you’re looking at

This is a 1925 advertisement for Fisk Tire Company. The cartoon depicts an elderly man holding a sign reading "TIME TO RE-TIRE / GET A FISK," with a young boy beside him holding fishing gear. The visual pun conflates "re-tire" (replace your worn tires) with "retire" (stop working). The old man's tired appearance and the phrase suggest he's worn out—like an old tire—and should rest. The boy and fishing equipment reinforce the retirement leisure theme. This represents vintage American advertising humor, using wordplay and visual metaphor to promote automobile tires during the early automotive era when tire replacement was a regular consumer concern.