Life, 1925-09-24 · page 31 of 41
Life — September 24, 1925 — page 31: what you’re looking at
What you’re looking at
This is a **Dodge Brothers automobile advertisement**, not political satire. The page promotes the "Type-A Sedan" by highlighting its features: upholstered seats, balloon tires, underslung springs, attractive design, durability, and strong resale value. The illustration shows a man in a car surrounded by children, suggesting family reliability and trustworthiness. The ad copy emphasizes comfort, pride of ownership, and long-term value—typical marketing language for 1920s automobiles. This represents early automotive advertising in *Life* magazine, when cars were still relatively new luxuries and manufacturers marketed them as status symbols and practical investments rather than mere transportation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Dopce BROTHERS SPECIAL TYPE-A SEDAN Affording the comfort of deeply upholstered seats, balloon tires and extra long under- slung springs. Inspiring the pride that one may take in beautifully designed coach work and smart special equipment. Assuring years of dependable service, and then—a resale value which bears unanswer- able witness to the car’s intrinsic worth. comicbooks.com