Life, 1925-09-24 · page 3 of 41
Life — September 24, 1925 — page 3: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire** — it's a straightforward automobile advertisement for the Marmon car company. The page shows two oval photographs: on the left, a Marmon navigating treacherous mountain terrain; on the right, the same vehicle in an urban setting. The headline "Mud or Macadam—it's all the same to a Marmon" claims the car performs equally well on poor roads and paved streets. The advertising copy emphasizes Marmon's "safety," "sheet adequacy," and "infallible...trustworthiness," positioning the car as reliable across varied driving conditions. This was a genuine selling point during the 1920s-era automobile boom, when American road infrastructure was inconsistent. The slogan "Only Marmon provides maximum built-in safety" underscores the manufacturer's competitive positioning in an emerging automotive market.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
~ its all the same toa Marmon_ MARMON safety, Marmon’s sheer adequacy, Marmon’s infallibility and unfailing trustworthiness are now avail- able in a complete line of five New Marmon Standard Closed Cars at practically open car price. The body lines and coloring are new—refreshingly so—but the chassis and engine represent years of concentration on a single type, progressively refined and improved. Open Cars, $3163. Clesed Cart, $3295 to $3975, f. 0. , Indianapolis, exclusive of taz PROVIDES MAXIMUM _ BUILT-IN SAFETY SRSADUE Mule SERIE SRE eee: ST LN comicbooks.com