Life, 1925-09-17 · page 33 of 36
Life — September 17, 1925 — page 33: what you’re looking at
What you’re looking at
This page contains two distinct elements: **Main Content: "Play Safe" Advertisement** General Motors promotes a one-reel safety film aimed at preventing traffic accidents. Endorsed by President Coolidge and distributed through the U.S. Interior Department and American Automobile Association, it claims 2+ million viewers. The advertisement targets schools, clubs, and safety organizations—typical 1920s corporate social responsibility messaging positioning GM as a responsible corporate citizen. **Satirical Sections:** The left column contains diary entries and a "Progress" section mocking societal pretensions. Mrs. Pen's diary satirizes upper-class affectation and modern social anxieties. The "Progress" anecdote ridicules small-town banking pride—a bank president celebrates adding more "next-window" signs, accompanied by a Louis XVI quote about the Bastille's fall, sarcastically equating minor commercial expansion with revolutionary upheaval. This mocks provincial self-importance and misplaced historical comparison.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Mrs. Pep’s Diary (Continued from page 8) truth, from friendship to hairnets. My guest departing, I did commission my nurse to inform several friends tactfully of my indisposition; when I am really ill, I notice nothing, but when I am shamming a bit, I do miss the flowers and fruit. But I could not persuade her to dispatch an alarming wire to Samuel, who is only fishing, which is my idea of nothing for such a socially delightful man to do. Enjoying greatly my nervous September breakdown, which, as it turns out, is not all a fake, for Ido seem unreasonable about trifles, and am like Macbeth in that every sound appalls me. But as there seems small chance of getting the Street Commissioner to lay straw in front of the house, I am resolved to follow quiet pursuits my- so the morning gone in reading “Week-End,” which the critics, to my astonishment, regard with favor. Lord! I am so fed up on modern flippancies in life as well as literature, that I am almost resolved to go in for an old-fashioned pose and put lavender in all my chests and bureaus!’ Dick Dibblee of Cleveland to luncheon with me, and he told me how an older friend had celebrated his twenty-fifth anni- versary by opening champagne for din- ner, which he had at home alone with his wife, and how both had grown so mellow after the second bottle that they must needs open another and have his wife's maid quaff their health, and the next day the celebrant said to him, Dick, all my life I've been buying wine for the wrong women!...Made ready for retirement at nine o'clock, an unheard- of thing for me, and more convinced that there is as much in plain living as Emerson said. George Ade once wrote, Early to bed and early to rise and you meet no prominent people, but Lord! I've met enough of what passes for prominence in this community to convince me that it’s often just as well tu stop at home and read a book. Baird Leonard. Progress “Wet, this was a great day in the history of our institution,” said Grover Cleveland Smith, President of the First, Second and Third National Bank, as he met his wife for luncheon in the Olympian Room of the Hotel New Trianon, Jonesville. “The board of directors voted unan- imously to double the size of the bank- ing room so that we can have twenty- five brass ‘next-window’ signs, ten more than any other bank in the State!” “Tus is positively revolting,” said Louis XVI, on hearing of the fall of the Bastille. “Play Safe” As a contribution to the safety movement, General Motors has produced a one-reel mo- tion picture called"Play Safe.” It is now being exhibited under the auspices of the United States Interior Department and the American Automobile Association. It bears the endorsement of President Coolidge. More than 2,000,000 pedestrians and motor- ists have seen the picture to date. Be sure to see it when it is shown in your neighborhood. Copies of the film are available to schools, automobile clubs, safety councils and other organizations interested in the prevention of traffic accidents and the conservation of hu- man life. Address the Public Safety Commit- tee, General Motors Corporation, Detroit. GENERAL MOTORS Buick . Capitac - CHevrotet - OAKLAND Otpsmosite «- GMC Trucks General Motors cars and trucks may be purchased on the GMAC Payment Plan, which includes fire and theft insurance service. comicbooks.com