Life, 1925-09-17 · page 29 of 36
Life — September 17, 1925 — page 29: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward advertisement for Gorham silverware, appearing on page 27 of *Life* magazine. The image shows James Louis Giblin, identified as a Gorham Master Craftsman with 41 years of experience, polishing silver pieces. The ad emphasizes skilled craftsmanship and product quality: Edgeworth pattern silverware in both hollow and flat ware, with pricing listed (tea spoons, dessert knives, forks). The advertisement positions Gorham as "America's Leading Silversmiths for Over 90 Years," appealing to consumers by highlighting the human expertise behind the products and claiming durability ("Time can affect neither the charm nor the permanence of such sterling"). This represents typical early-20th-century advertising strategy: humanizing luxury goods through visible skilled labor and brand heritage. There is no political or social satire present on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
EDGEWORTH—1y the Master Craftsmen James Louis Giblin, for41 years a Gorbam Master Craftsman, polishing anEdgeworth waiter. EDGEWORTH PATTERN Tea spoons 6 for $9.50 Dessert knives 6 for 20.00 Desert 6 for 20.00 N both hollow ware and flat ware, Edgeworth beautifully expresses the deft skill of Gorham’s Master Craftsmen. Time can affect neither the charm nor the permanence of such sterling. Your jeweler will gladly show you Edgeworth and other exquisite Gorham creations. GORHAM PROVIDENCE NEW YORK G SILVERSMITHS FOR OVER 90 YEARS ee € crt abs ac aT comicbooks.com