Life, 1925-09-10 · page 33 of 41
Life — September 10, 1925 — page 33: what you’re looking at
What you’re looking at
This page combines charitable fundraising with corporate advertising—not primarily satirical content. **Left side:** A listing of contributions to Life's Fresh Air Fund, an established charity (operating 38 years) that sends poor city children to the countryside. The modest donation amounts ($2-$60) reflect Depression-era giving. A photo captioned "NOT LETTER PERFECT" shows children at Life's camp in Branchville, Connecticut, humorously depicting their rustic activities. **Right side:** A full-page advertisement for the Bell System (American Telephone & Telegraph Company), disguised as editorial content titled "Building for America's Growth." It presents a nationalist narrative: American progress from log cabins to skyscrapers supposedly owes much to the telephone's role in facilitating growth. The ad concludes by claiming telephone service is now essential to all American activity. **The juxtaposition** is notable: charitable work helping poor children alongside corporate messaging about progress and infrastructure—typical of 1930s-40s magazine advertising that blurred editorial and promotional content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lire's Fresh Air Fund Live's Fees Arr Funo hos been in opera- tion for the past thifty-eight years. In that time it has expended $294,468.13, and_ hos given @ fortnight in the country to 47,647 foor city children. Contributions, which are acknowledged in Lire, about three weeks after should be made payable to Li Air Fux, end sent to 598 Madison A New York. Previously acknowledged... $24,727.24 = Clark, Montelair, X, q. 13.00 15.00 10.00 Mass. Vrederick Tilney, Jr., New York. Lewis, Carol, Ena ‘and Roger D Lapham, Jf. Mento Rarky Calf. M. Burr, Vincentown, N. J. Russell Sabor, Minneapolis. - Mary LH Mount N W., Seymour, cons ee Comperthwalts New Sia! A. EF. Warren, New York P Brookly Building for America’s growth ca S. ora “Aaanis, sHackeosact, The early builders of America made their houses of rough hewn logs or of stone or adobe lifted from the earth. Settle- ley Beary, New Ver. ments grew to towns, towns to cities. Small stores and shops y ingtan Presbyterian Church. Va. were built, and these in turn were torn down to make room for A Texas Friend) . bigger ones. Roads, bridges and railways were constructed. Factories and skyscrapers were erected. And so, swiftly, the America of today appeared, still growing. In the midst of the development came the telephone. No one can tell how much of the marvelous later growth is due to it—how much it has helped the cities, farms and industries to build. We do know that the telephone became a part of the whole of American life and that it not only grew with the country, but contributed to the country’s growth. Geneseo, N.Y West New Brighton, ‘ - C. Rider, Cambridge Springs, Pa, ... ia Lt D. A. Newcomer, Hawaii WM Mulligan, ict, . Communication by telephone has now become so important Ie memory BER s that every American activity not only places dependence crs rales, beara Ny Vor 3 upon the telephone service of today, but demands even greater wood, Pierre : 0 | service for the growth of tomorrow. “In memory ofS: N.Y Mr : AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES BELL SYSTEM One Policy, One System, Universal Service R, Martin, Eufaula, Okla..... “A Friend.” Chippewa Falls, Wis. Franklin 5. Rice, Duluth, ; To Our Newsstand Buyers A Friend. We suggest that you request Mie : your ncwsdealer to deliver iaiecee, Dever 1S.00 LIFE to you with your news- 10.00 paper every Tuesday. This NOP iE - o3 “ot inne will prevent your missing TTER PERFECT ; : “ ‘ entertainment given any of the splendid numbers BUT DOING THEIR BEST TO SEND WoKD Laine Ak are, = d his fall HOME TO MOTHER THAT, THEY ARE Carol Welch, and Ekcaner Lav plane: Jor this fa . WELL AND HAPPY AT LIFE’S CAMP FOR crack, East River, Conn GIRLS, BRANCHVILLE, CO: (Continued on next page) comicbooks.com