Life, 1925-09-10 · page 3 of 41
Life — September 10, 1925 — page 3: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not editorial satire. It promotes the Chrysler Six automobile, emphasizing quality standards and performance improvements. The ad features a vintage car illustration with a large tree, positioned to suggest reliability and established strength. The text highlights that the Chrysler Six has achieved superior market success—61,000 owners—and credits Walter P. Chrysler's engineering improvements over two years, including increased horsepower, acceleration, and fuel economy. There is **no political cartoon or satire present**. The Chrysler logo and model pricing list (ranging from $895-$1863) suggest this appeared during the 1920s automotive boom. This is straightforward commercial advertising emphasizing product superiority and brand prestige to contemporary consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Royal Coupe The Brougham = The Imperial + + The Crown-Imperial + F. O. B. Detroit, subject to current Federal excise tax Chrysler Four The Touring Car + $895 TheClub Coupe > 995 TheCoach- + + 1045 TheSedan> + + 1095 F.O. B. Detroit, subject to current Federal’ excise tax Bodies by Fisher onall Chrysler enclosed models. AU models ‘equipped with balioon tires. There are Chrysler dealers and superior Chrysler serviceevery- where. All dealers are in posi- tion to extend the convenience of time-payments, Ask Chrysler's attractive plan. New Chrysler Six “2>%. Emphasizes Chrysler’s . Quality Standards Measure the world of difference between Chrysler Six quality and ordinary standards, by the astonishment which featured the announcement of the new and greater Chrysler Six. Automobile men knew the Chry- sler’s already wide margin of superiority in performance, mate- rials and craftsmanship. Naturally, any attempt at increasing that mar- gin was unlooked for because it seemed entirely uncalled for. Overwhelming public approval— sales success surpassing anything in the industry—the complete and deep-seated satisfaction of 61,000 owners—such has been the sen- sational success of the Chrysler Six. But this success merely served to inspire Chrysler and his men. The fact is, that from the day the first Chrysler Six appeared nearly two years ago, Walter P. Chrysler and his staff have been diligently and unremittingly laboring to im- prove upon its quality, its beauty and its unprecedented results. This new Chrysler Six strides for- ward just as Chrysler Six results of two years ago set new standards for all car quality and performance. Many new developments make the Chrysler Six still more remarkable for prodigal power, foracceleration, for smoothness, for economy, for durability, for beauty, for delightful ease of driving. In all of these fea- tures itis so notably improved, that Chrysler again rises above compare ison with any competition. The new Chrysler Six has approx- imately 10 per cent more power torque. It accelerates from 5 to 25 miles in seven seconds. It gives 70 miles an hour and over with still greater ease and smoothness. It operates with velvety smoothness under all conditions, without the slightest trace of vibration. Despite increased power, it delivers 20 and more miles to the gallon. You get this notably increased qual- ity at materially lower new prices. In the latest body colors it is more attractive than ever. Your Chrysler dealer is ready and eager to have you drive and test the Chrysler Six as you please, CHRYSLER SALES CORPORATION, DETROIT, MICHIGAN CHRYSLER CORPORATION OF CANADA, LIMITED, WINDSOR, ONT. CHRYSLER "ioe ace Manes SMa tated ial Ua A eatickd Steel Cc Sore aha ies ey ek nd comicbooks.com