Life, 1925-09-10 · page 10 of 41
Life — September 10, 1925 — page 10: what you’re looking at
What you’re looking at
This page documents a **satirical civic campaign by DAILY LIFE magazine** to repair McMurtrie Boulevard, a neglected road where Canadian trucking goods are delayed. The photograph shows a dilapidated truck stuck on a poorly maintained street. The magazine is running a humorous **"Save McMurtrie Boulevard" slogan contest**, inviting readers to submit catchphrases to promote road repair. The text lists various submitted slogans, most romantic or whimsical in tone—treating serious infrastructure neglect as comedy. The satire targets **urban neglect and bureaucratic inaction**: rather than directly demanding repairs, the magazine uses public mockery and participatory humor to pressure officials into maintenance. It's a clever example of **early 20th-century advocacy journalism** using satire to highlight civic problems.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DAILY LIFE ——> PICTURES* PRIZES* Puncp Rally to ‘Save McMurtrie Boulevard’ DISGRACEFUL CONDITIONS prevail along McMurtrie Boulevard where truckloads of goods from Canada are delayed many hours in transit. den stop in full view of thousands at the height of the rush hour. Throngs Cheer as DAILY LIFE Starts Whirlwind Drive to Clean Up Famed Artery “Save McMurtrie Boulevard” is the slogan of a city- wide campaign inaugurated yesterday by DAILY LIFE for the purpose of saving McMurtrie Boulevard. McMurtrie Boulevard is in a perfectly frightful con- dition. This much was revealed in the course of a searching investigation by two DAILY LIFE reporters. It was developed among other things that: 1. The pavement is all mussed up. es Pedestrians are allowed at “y “Children are permitted to dig their heels into the soft spots in the asphalt. At the corner of Marcy Ave- nue was found an unusually ugly dent. This was said to have been caused by a pedes- trian deliberately placing him- self in the path of an approach- ing motor truck. Similar acts of vandalism are a daily occurrence on McMur- trie Boulevard. The City Charter expressly provides that McMurtrie Boule- vard shall be repaved every seven years, rain or shine. How about this, Mr. Comp- troller? HERE'S YOUR CHANCE, GIRLS! DAILY LIFE wants a slogan for its Save McMur- trie Boulevard Campaign. It must be short—not over forty-four words, and should convey the idea that McMur- trie Boulevard must be saved. Send us your slogan and win a Big Prize. The campaign is on! DAILY LIFE is in this fight to WIN, “Save McMurtrie Boulevard.” (Picture on Page 16) For further developments in the great Save MecMurtrie Boulevard Campaign see to- morrow’s DAILY LIFE. SIX MONTHS ACO TO-DAY From the Files of DAILY LIFE Noted Beauty Seeks Heart Balm—Only a Friend, Says Wealthy Bachelor. Society Leader Drug Victim— Warns Girls of Needle’s Lure. Bares Love Nest Secrets—“I Was Only_a Damned Babe,” Sobs Fair Coryphee. Millionaire Named in Tri- angle—Only a Friend, Says Wealthy Bachelor. Tangled Heartstrings Wreck Home—“Woman Benedict’s Excuse. Torso Murder Victim Identi- fied—Only a _ Friend, Says Wealthy Bachelor. Follies Charmer’s Black Eye —Only a Friend, Says Count. “Broadway Beat Me”—Coun- try Lass Grills White Lights. Chinatown White jueen Snaps _ Life’s Thread—Only a Friend, Says Wealthy Bachelor. FRANCE PAYS PARIS.—A certified check for $4,991,354,012 was forwarded to Washington today in full pay- ment of all French war debts to the United States. Lured Me,” | Here is shown one costly consignment brought to a sud- (Story below) Radio Vamp North Jersey Town Hunts Mystery Girl (Special to Daily Life) Travellers in Holland seldon neglect to visit hi | not to be fo elsewhere, see the trad Pres: Coalltes tional Dutell boys and girls in their trousers, or skirts, as the may be, and these quaint 0 tumes, set against a backgromd of windmills and blue afford a scene of sotiaea pe turesqueness, Near Vollendam one may ss visit numerous farms where famous “Edam Cheese” is m3 ufactured. (Picture on Page 1) comicbooks.com