Life, 1925-08-27 · page 36 of 36
Life — August 27, 1925 — page 36: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire** — it's a **vintage advertisement** for Listerine antiseptic mouthwash by the Lambert Pharmacal Company (Saint Louis, USA), circa early 20th century. The ad features a product photograph of a Listerine bottle and serves a practical consumer-protection function: warning buyers against counterfeit imitations by emphasizing that genuine Listerine comes only in specific original packaging sizes (14 ounce, 7 ounce, 3 ounce, and 1½ ounce). The company lists international offices (Toronto, London, Melbourne, Paris, Madrid, Mexico City), indicating Listerine's global reach. This reflects a historical period when product counterfeiting was common and trademark protection was important for establishing brand authenticity and consumer trust.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THARINE pee roreenneerreres AMBER, PHARMACAL COMPANY ST.LOUIS.MO.U S.A Listerine, the safe antiseptic, © is never’sold in bulk Remember this fact : You can avoid fraudulent imitations by insisting upon obtaining Lister- ine in the original package— 14 ounce; 7 ounce, 3 ounce and 14 ounce. comicbooks.com