Life, 1925-08-27 · page 31 of 36
Life — August 27, 1925 — page 31: what you’re looking at
What you’re looking at
This page consists primarily of **book reviews** (left column) and a **Palmolive Shaving Cream advertisement** (right side). There is no political cartoon. The book reviews are brief, witty capsule summaries of contemporary 1920s literature—novels about Lord Byron, mysteries, romance, and adventure tales. The tone is satirical and irreverent; for example, one review notes a book about ignoring convention teaches readers "what it's all about" as if this were obvious. The advertisement uses a humorous framing device: claiming the company tested the formula "130 times" before perfecting it. This appears designed to appeal to masculine pride and skepticism—the ad addresses men directly, acknowledges they're "wedded" to competing products, and promises this cream meets their actual desires. The illustration shows two men in conversation, likely representing the typical male consumer. The page reflects 1920s consumer advertising tactics: pseudo-scientific claims, appeals to exclusivity and superiority, and free samples to convert skeptics.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Among the New Books Glorious Apollo. By E. Barring- ton (Dodd, Mead). A novel based on the life of Lord Byron, which was so strange and romantic that no_fiction- ization was necessary. An excellent so- cial .picture of the early nineteenth century. The Monkey Puzzle. By J. D. Beresford (Bobbs-Merrill). A slender story setting forth that if you dis- regard convention, the world will gos- about you, which, after all, is not news. Knight at Arms. By H. C. Bailey (Dutton), Carefree and blithesome ad- venture four hundred and fifty years ago, running true to form by introduc- ing its hero singing on a highway. The House Without a Key. By Earl Derr Biggers (Bobbs-Merrill). Mu and mystery on the beach at Waikiki. The Carillon of Scarpa. By Flora Klickmann (Putnam). The royal fam- ily of Scarpa take two nouveau-riche Americans as boarders, and then the fun_ begins. Thunderstorm. By G. B. Stern (Knopf). The two Italian servants are the outstanding characterizations of the season. Selwood of Sleepy Cat. By Frank H. Spearman (Scribner). Great open space stuff, with a mounted cowboy on the cover. The Ancient Highway. By James Oliver Curwood (Cosmopolitan). Well, at least he’s shifted the scenery to Quebec. Evolution for John Doe. By Hen- shaw Ward (Bobbs-Merrill). An ac- ount of the theory of evolution which ay help some of us to a knowledge of what it’s_all about. Illustrated. The Chrysalis of Romance. By Inez G. Howard (The Los Angeles Times-Mirror Press). A little book of papers, one of which is entitled, “Kindliness Is the Keynote of Char- acter.” Caravan. By John Galsworthy (Scribner). All the short stories which the author wrote between 1900 and 1923, and oh, how splendid they are! Children’s Funny Sayings. Col- lected by D .B. Knox (Dutton). And so far as I know, Mr. Knox is still at large. * Bindon Parva. By George A. Bi mingham (Bobbs-Merrill). In which the discovery of some murals long hidden in his church inspires a priest to relate fourteen tales of spiritual ex- perience. James Gibbons Huneker. By Ben- jamin De Casseres (Joseph Lawren). Sympathetic papers about a man whose writings somebody (H. L. Mencken, I think) called our leading American un versity. An Octave. By Jeffery E. Jeffery (Little, Brown). A hectic week in the life of a comfort-loving young man. The Cheerful Fraud. By K. R. G. Browne (Putnam), Extremely cheer- ful reading, too. Week-End. By Charles Brackett (McBride). Applesauce sophistication. The Great Van Suttart Mystery. By George Agnew Chamberlain (Put- nam). It took twenty years to solve it. Roman Britain. By Marjorie and . H. B. Quennell (Putnam). The third volume of a series designed to make history interesting to young readers. Spanish Acres. By Hal G. Evarts (Little, Brown). More romance in the Southwest. B. L. We tried 130 times Before we perfected this unique Shaving Cream Now let us send you a 10-day tube to try GENTLEMEN; It is only after great effort that great things are done. We worked for 18 months perfecting Palmolive Shaving Cream. The 130th formula tested was she first to please us. We knew we had a tough job before us winning men. Most of you were wedded to a favorite preparation. Outstanding superiority was our only chance. We asked 1000 men their supreme desires in a shaving cream. Then set out to meet them. We’ve Won We met those desires—and more. Millions have flocked to Palmolive Shaving Cream. Today it’s the leader in its field. 80 per cent of the men who use it were won from other makes. You know and we know that such results do not come by chance. 60 years of soap study stand behind this unique creation. It is different—radically and immeasurably diferent-—from any shav- ing cream you have ever tried. 5 New Delights These you'll find—these new shaving joys, these comforts unknown before. 1 Multiplies itself in lather as0 times. 2 Softens the beard in one minute. 3 Maintains its creamy fullness for 10 minutes on the face. 4 Strong bubbles hold the hairs erect for cutting. 5 The palm and olive oil content leaves the face in fine condition. 10 Shaves Free Now in justice to yourself, and in courtesy to us, please accept a 10 day tube free. Give us a chance to prove our claims, Find out for your- self whether your present method i is not failing in some important ways. Todd the fra touch to shaving larury, we have created Palmolive A‘ter Shaving Tale—eapecilly for men, Doesn't show, Leaves the akin seth and ea, and Gives that well-groomed look. Try the sample we are send- ing free with tube of Sbaving Cx THE PALMOLIVE COMPANY (Del. Corp.), Chicago, Ill. PALMOLIVE SHAVING CREAM 10 SHAVES FRE Simply insert your name and address and mail to Dept. B-1044, The Palmolive Company (Del. Corp.), 3703 Iron Street, Chicago, Ill. Residents of Wisconsin should address The Palmolive Company (Wis. Corp), Milwaukee, Wis, After Shaving Talc comicbooks.com my and a can of Palmolive