Life, 1925-08-27 · page 3 of 36
Life — August 27, 1925 — page 3: what you’re looking at
What you’re looking at
# Marmon Automobile Advertisement This page is **primarily an advertisement**, not political satire. It promotes the New Marmon automobile, emphasizing its reliability across different terrains and climates. The two side-by-side images contrast exotic locations—Newport (likely Newport, Rhode Island, an affluent coastal resort) and New Mexico—to suggest the Marmon performs equally well in diverse environments. The caption "it's all the same to a Marmon" reinforces this message of versatility and durability. The decorative border and composition mimic Life magazine's satirical style, but the content is straightforward product marketing. The ad highlights the car's 136-inch wheelbase, various body styles, and pricing ($1,165–$1,975), targeting middle-to-upper-class buyers by associating the vehicle with sophisticated American locations.