Life, 1925-08-20 · page 2 of 36
Life — August 20, 1925 — page 2: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page** — it's a **straightforward advertisement** for Sheaffer writing instruments from the W.A. Sheaffer Pen Company (Fort Madison, Iowa). The ad promotes three products: the "Lifetime" pen ($8.75), the "Lifetime" pencil ($4.25) called "Titan" (described as an extra-large classic pencil), and a "Student Lifetime" pen ($7.50). The decorative ornamental border and formal layout are typical of early 20th-century advertising design. The text emphasizes the products' durability ("practically indestructible radite material") and aesthetic appeal. There is no political or social satire here — merely vintage commercial promotion for premium writing tools.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The sin of a Lifetime Now a pencil “classic,” in extra large size, to match a great pen And we have called it “Titan.” It is a big pencil—bi, in more ways than one. Your hand will love the “feel” of it, and your eye will love the “look” of it. Own brother to that most remarkable pen, the jade ‘‘Life- time,” it is built of radite, a practically indestructible material of brilliant beauty. And it has the propel- repel-expel feature, which has given Sheaffer pencils their world fame. Agreat combination, delivered to you in a handsome case. You'll Zeta thrill of delight from the ownership of these two fine writing, instruments. Better dealers everywhere also sell “the Student Life- time," anew radite masterpiece, of smaller size and cost. “Lifetime” pencil, $4.25, “Lifetime” pen, $8.75. Student's pen, $7.50 SHEAFFER'S PENS*+PENCILS+ SKRIP 'W.A SHEAFFER PEN COMPANY FORT MADISON, IOWA comicbooks.com