Life, 1925-08-13 · page 32 of 36
Life — August 13, 1925 — page 32: what you’re looking at
What you’re looking at
This page features an advertisement disguised as social commentary from Bell System (AT&T). The illustration shows silhouetted figures entering a home through a doorway labeled "the telephone door," representing how telephone calls bring the outside world into private spaces. The text argues that telephone use depends on mutual courtesy and cooperation between callers and operators. It frames the telephone company's role as providing "courteous and intelligent employees" to serve the public. The "joke" is subtle: the ad presents telephone etiquette as a moral obligation, appealing to readers' sense of civic responsibility. By emphasizing that "good service is assured when there is a full measure of co-operation between users," Bell System positions itself as facilitating social harmony while promoting widespread telephone adoption and use. The page also includes fundraising appeals for charitable causes (Life's Fresh Air Fund), mixing commercial messaging with philanthropy—a common editorial practice of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
How Is Your Heart? (Continued from page 24) mantic. How about it, ex-service men? What are you doing with your old, trusty ones? So, you see how it goes! To keep up the good work means more work and—more funds. We'll do the work. Will you send us something to do it with? $15 keeps a child at either of the Camps for a fortnight. From $15, up or down the scale, $1,000 or one dollar, it all helps. Just send something. Now, then, put your hand on your left side—a little higher, please—and let us know How Is Your Heart! a Lire’s Fresh Air Fund Live's Farsi Aix Fuxp has been in opera- tion for the past thirty-eight years. In th time it has expended’ $294,468.13, ond has The telephone door Fr i em Wt Contributions, which ere acknowledged is Live about three weeks ofter their receipt, More people enter our homes and offices by telephone than Kone unt: ind seu Te S98 Matton Agee, in person, Through the telephone door, traveling by wire, Neo Neck: comes a stream of people from the outside world on social and Keka Hague Cfthorne,: Bas 00 business missions. Important agreements or appointments are ne Msc EER 4 2.09 made, yet the callers remain but a few seconds or minutes and Mee Robert 'B.’ Wilcox, Albany, ss with a “good-bye” are gone. We go out through our telephone i we 10.00 m 10.09 doors constantly to ask or give information, buy or sell things, M ite > $0.00 make personal calls and on dozens of other errands. aN Saad “bones Bedadea: ee None of the relations of life is more dependent upon co- Suiiey cuntal Jackson 10-08 operation and mutual consideration than these daily millions of Helen J. Cribty’ Minneapolis 300 : . » Madeline Frick, Stanford, Cali: $.00 telephone journeys. It is the telephone company’s part to fur- J.B barrie, Los Angeles. 15.00 . : nee ester Warner, fn nish the means of calling and to place courteous and intelligent ae ae Bao Bae 25.00 if i fT i: M gare Vir nia i * N ‘ $.00 employees at the service of the public. Good service is then as- Margaret Virginia. Lee, New York 3-08 sured when there is a full measure of co-operation between users. rae nS ‘3 end, East Orange, 0.00 Only by mutual care and consideration can everyone enjoy \ pale Hertland, Ore, 30.00 the full pleasures and benefits of calling. Telephone courtesy is for the good of all who use the telephone door. AMERICAN TELEPHONE AND TELEGRAPH COMPANY) AND ASSOCIATED COMPANIES BELL SYSTEM Boston One Policy, One System, Universal Service Garter WHAT YOUR MIRROR SHOW WIDEWEB Acknowledged with Thanks We gratefully acknowledge the receipt rT A wonderfully pure at the Farms of the following articles : soft skin, of velvety Bundles of, shoes and clothing from Nee Mrs, Barton Haselton, Rome, N. Y.; Mrs. texture, free from ’. L, Keller, Washington, D. C.; Mrs. R- blemishes-a beauty . Nicholas, ‘Ft. Sam Houston, Tex.; Mrs. unsurpassed. Jas Inglis, Ann Arbor, Mich.; J. 0. Yoder, , innati, O.; nas’ Hughes, White,flesh, rachel, Yeriy Mra R « Lewis, Basbuil : one and get Send 100. Cc Gi di, sas City, Kan; Mr. Tal Sie” Yrookhrag Mrs AL By ‘Tenney. Lexington. The Pad without 9 Fuser Mass.; Mrs. John Johnston, New Haven, WAT, Hooks & Sen Conn, A, 'T. "Morris, Columbus, O.; Mrs. The Oblong Rubber Button As Dickinson, Piladetph 3. Med. Converse pe mmeive Tesrare of on Yaves cate Onrtas § Ss . 3 Juli + ‘or Sports Wear—Knicker Bos > — 5 om i} Neovo ppl enw sport stockings secure and free from slov- Gourauos Box of books from Herbert Telsey, Brook: |] sSiz-v7ig pin tae lain and variegated ORIENTAL CREAM (ii iesitiacti cae arse ccna | Roo ore) comicbooks.com