Life, 1925-08-13 · page 27 of 36
Life — August 13, 1925 — page 27: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page**—it's a straightforward **product advertisement** for the Kodak No. 1A Pocket camera, priced at $26. The page features three photographs of a man in business attire demonstrating the camera's ease of use: checking his watch, holding the compact camera, and operating the Diomatic shutter dial. The copy emphasizes convenience and reliability for amateur photographers—no technical expertise required. The famous tagline "If it isn't an Eastman, it isn't a Kodak" appears at the bottom, positioning Kodak as the only trustworthy camera brand. For modern readers, this represents early 20th-century marketing that equated one brand name with an entire product category, much like "Kleenex" for tissues today. There is no political or social satire present on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
You can count on this camera for good pletures No. 1A Pocket Kodak Series II with Kodak Anastigmat lens f-7-7 and Diomatic , shutter Pictures 2% x 4% Price $26 Easily worked. The 1A, Series JJ, works easily with the minimum of attention from you. A mere turn of the lens mount sets the focus, and one motion opens the camera and snaps the front into position. Splendidly equipped. Before this camera came you would have looked in vain for such equipment Agisiccse at the price. The Kodak Anastigmat lens /-7.7 gives you sharp pictures clear to the edge; the accu- racy of the Diomatic shutter and the assistance rendered by its dial, which picks out the right speed and stop to use, give you pictures that are properly exposed, Sharp negatives, correctly exposed, must yield good pictures—pictures that are, photograph- ically, just as good as they can be. A glance at the Diomatic wbiottes dial telle.the If it isn’t an Eastman, it isn’t a Kodak timing Eastman Kodak Company, Rochester, N.Y ., ric keist ciy comicbooks.com