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Life, 1925-08-06 · page 31 of 36

Life — August 6, 1925 — page 31: what you’re looking at

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Life — August 6, 1925 — page 31: Life, 1925-08-06

What you’re looking at

This page combines **tobacco advertising with social commentary** typical of Life's satirical approach. The main content is a testimonial letter from a Seattle pipe-smoker claiming to have consumed five-eighths of a ton of Edgeworth tobacco over 24 years—presented as remarkable dedication to a single brand. The satire targets **consumer culture and brand loyalty**: the letter's anonymous author is portrayed as almost comically devoted, buying a pound weekly for decades. Life presents this as worthy of publication, gently mocking both the smoker's obsessive habit and the tobacco industry's marketing tactics that cultivate such loyalty. The accompanying **Dunlop golf ball advertisement** and "Mrs. Pep's Diary" (a society gossip column) fill the page, reflecting 1920s-era leisure culture. Together, these elements satirize upper-middle-class consumption patterns—tobacco, golf equipment, and social pretension—characteristic of Life's role as a publication for educated readers skeptical of commercialism.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIFE - An old-timer sets a quantity pace for pipe-smokers Here is a remarkable letter from an old- time traveling man in Seattle, who says he has smoked five-eighths of a ton of Edgeworth during the past twenty-four years. He tried to keep his identity a secret. But one of our scouts tracked him down, induced him to sign the letter and per- mit its publication, on condition that his name would not be mentioned. Larus & Bro. Co. Richmond, Va. Gentlemen: I have smoked a pipe for about forty- four years, In 1900 I read a report issued by some Federal Bureau in which it gave a rating of pureness of nearly all the then best-known smoking tobaceos, If my memory bas not played me a trick, Edgeworth stood at the head of the list. I was sufficiently interested to try a can of Edgeworth. Since that time I have smoked nothing but Edgeworth, and when I tell you that I buy a one-pound can every week, or fifty-two pounds a year. sometimes more, you will surmise that I am some pipe fiend. A pound of tobacco per week for twenty-four years makes twelve hundred and forty-eight pounds of Edgeworth, five-eighths of a ton. The reasons for my loyalty to Edge- worth are these: It is always the same. That Edgeworth is sold everywhere. This letter is not for publication, but just intended as a notification that you have a few invet- erate smokers scattered over the country who smoke Edgeworth because they be- ‘the best tobacco on the Seattle, Wash. lieve it to market. I have purposely cut off the business heading of this paper and will just sign myself, Yours very truly, “A qualified judge of smoking tobacco.” Let us send you free samples of Edgeworth so that you may put it to the pipe test. If you like the samples, you'll like Edge- worth wherever and whenever you buy it, | for it never changes in quality. Write your name and ad- dress to Larus & Brother Company, 16H South 21st Street, Richmond, Va. Edgeworth is sold in various sizes to suit the needs and means of all purchasers. Both Edgeworth Plug Slice and Edgeworth Ready-Rubbed are packed in small, ket-size packages, in handsome humidors holding a pound, and also in several handy in-between sizes, We'll be grateful for the name and address of your tobacco dealer, too, if you care to add them. To Retail Tobacco Merchants: If your jobber cannot supply you with Edgeworth, Larus & Brother Company will gladly send you prepaid by parcel post a one- or two-dozen carton of any size of Edgeworth Plug Slice or Edge- worth Ready-Rubbed for the same price you would pay the jobber. 29 Mrs. Pep’s Diary (Continued from page 10) dreading for days, and then to the Japanese garden at the Ritz for a fine meal of jellied soup, sole and Julienne potatoes, Lydia paying the reckoning in gratitude for my companionship, which it would have been hygienically wiser for me to have estimated at one stuffed tomato and a glass of unsweetened tea. ...Sam home early, full of news about the exercises which the oculist had given him for his eyes, and he sate him down to do them, and such a rolling and grimacing I never saw in my life, nor could I bear to stay in the room with him, neither, he did so remind me of one of the idiots in Shakespeare's plays....A-reading all evening in Walter Pater’s Renaissance, and I do think his passage about Mona Lisa to be far more beautiful and inspiring than the painting itself, having always been moved by a secret desire to slap that complacent countenance when I do see it upon a wall. Came Elsie Levett to me th's August : ‘ 4 morning, a-telling me how she had broken her marriage engagement with Arthur Andrews last Monday night, and on Wednesday, be- ing in desperate and immediate need of a fourth at bridge and unable to think of any one else available, she had sum- moned him to her side, and he did come, and now all is romance again. I do enjoy greatly being in Elsie’s company, forasmuch as she is the biggest liar of my acquaintance, and so embroiders what I recognize as a grain of truth that the tapestry of life takes on a new meaning in her presence. E. cannot traverse a square of city pavement without some high adventure, and does some man attempt to caress her out of order, it is always a college president, or some other citizen of importance whose name she cannot divulge. Ordi- narily I do consider my own existence sufficiently colorful, but whilst listening to Elsie I feel like a drab old woman with a pound of tea and « red petti- coat....This day I did receive a letter from W. B. Maxwell, the great Eng- lish novelist, about a piece I had wrote for a magazine, and it gave me such pleasure and sent me intc such a flutter that I could eat no dinner at all, greatly to Sam's delight, forasmuch as if Katic prepared him a tub of corn saute with green peppers it would not be enough for him, and through my defection he emptied the serving-dish, Baird Leonard. EXT WEEK—Thrills, Sen- sations, Confessions and other popular forms of Bunk, in the News-stand Number. When will you get ONE fine day— you're going to take your trusty iron in hand, tee-up your Dunlop, and whack it straight down the fairway for a “ONE™! That will be an historic occasion. But whether your “hole-in-one comes tomorrow or next year, you are bring- ing it nearer by using Dunlops. The greater distance and truer direction built into every Dunlop ball is sure to better your golf. @ This is the trophy case Dunlop “hole-in-one” Your “Pro” will get you a handsome trophy FREE For every “hole-in-one” made with a Dun- lop—a prize is offered. Save the Dunlop ball and let us place it in a beautiful, little ebony case, glass-topped, and lined with velvet. A card inside will tell the story of your golfing feat. Just have the “Pro” at your club send us the ball, and the details. DUNLOP TIRE & RUBBER CO. Golf Bull Department 125th St. at 12th Ave. New York comicbooks.com