Life, 1925-08-06 · page 29 of 36
Life — August 6, 1925 — page 29: what you’re looking at
What you’re looking at
This is a full-page advertisement, not satire or political content. It announces Fisher Body Corporation's car bodies, with headquarters in Detroit, Cleveland, Walkerville (Ontario), and St. Louis. The ad claims that Fisher's new car body designs reliably predict automotive styling trends for the coming year. The ornate decorative border features classical urns and scrollwork, lending prestige to the product. At bottom is Fisher's logo—a horse-drawn carriage—which identifies their branded bodies on new cars. This represents early automotive industry advertising, positioning Fisher Body as a trendsetting manufacturer whose aesthetic choices influence the broader market. The "Body by Fisher" emblem functions as a quality seal for consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
NNOUNCEMENTS of new cars with Bodies by Fisher in- variably forecast the finer body styles and refinements for at least a year to come FISHER BODY CORPORATION, DETROIT CLEVELAND WALKERVILLE, ONT. ST. LOUIS Watch for the first showing . of new cars which carry the emblem — Body by Fisher comicbooks.com