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Life, 1925-07-30 · page 34 of 36

Life — July 30, 1925 — page 34: what you’re looking at

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Life — July 30, 1925 — page 34: Life, 1925-07-30

What you’re looking at

This Life magazine page contains **advertising and a serialized article** rather than political cartoons. The **"Oriental Cream" ad** reflects early 20th-century racist beauty standards—promoting skin lightening products by exoticizing Asian features as desirable yet "foreign," reinforcing harmful colorism prevalent in that era. The **main article, "What Price 'Fresh Air'!"** describes a summer camp program for underprivileged city children. The text celebrates the camp's structured activities—tribal competitions, flag ceremonies, organized sleeping arrangements—as character-building and morally uplifting for poor youth. The reference to "Will Rogers" (a famous rope-trick performer) and the patronizing tone ("poor youngsters") reflects Progressive Era attitudes: privileged institutions "civilizing" working-class children through discipline and order. The **Marmola advertisement** promotes weight-loss tablets to (apparently) middle-class readers anxious about body image—a recurring theme in this period's marketing. The page reflects 1920s anxieties about class, appearance, and social improvement through institutional intervention.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIFE A TOUCH of the ORIENT A irecigar complexion the fascinating, mystic beauty of the Orient. An alluring seductive touch that comes only thru the use of Gouraup’s ORIENTAL CREAM Made in White - Flesh - Rachel Send 10c. for Trial Size Ford. T. Hopkins & Son, New York City The Biggest Laugh of the Year— Lire’s News-stand Number Out August 13th--- Watch for It! How They Reduced Most people everywhere keep slender in these ays Wherever you look, the great majority of men and women are combating fat. Ask how they do this and many will mention Marmola, This famous pre- scription has for 18 years been reduc- ing excess fat, Millions have learned its efficiency. The results are seen in every circle now. Almost everyone has slender friends who owe their figures to Marmola. Users have told others, until people are taking 100,000 Marmola tablets daily. The treatment has come into world-wide use. No abnormal exercise, no starvation diet. Just a pleasant tablet. No secrets. We state every ingredient and tell how Marmola acts. You know exactly why and how reduction comes. Then why remain over-fat? Every idea of beauty and efficiency forbids. When so many people keep slender so easily, why not find out how? You owe that to yourself. Marmola Prescription Tablets are sold by all drugrists at $1 per box. Send this coupon for our latest book, a 25-ct. sample free and our guarantee. Clip it now. The Pleasant Way to Reduce General Motors Bldg. DETROIT, MICH, What Price “Fresh Air”! (Continued from page 13) boy. We'll write home to your mother and see if she can’t send you a picture of herself. That would help a lot, wouldn't it? You could look at it every time the sun went behind a cloud, don't you know!” Oh, fine! Fine! What a wise, young counsellor ! Tue rest of the afternoon is ior the development of Tribal splendor. You must do what you can to make your group the greatest in the Camp. Ex- ercise, or study, or some of those mys- terious businesses which form so great a part of a boy’s world. The supper, and colors again—with the day’s added discipline and training shown in their salute. After that, the fun in the big meeting-room or out- of-doors under the trees. What has your Tribe done to-day? Which Tribe was the best? What can you do to-night to entertain the other Indians? Smartest bunch you ever saw! All they need is Will Rogers to go out there and teach them a little business with the lariat, and the performance will be complete. There's the bugle again! What, is the thing ended so soon! The crowning excitement! The flag is given to the crack Tribe of the day! The Tribe, with justifiable swank, takes it off to bed. And right here comes an- other wonderful thing. The beds of each “squab” are placed star-like, fect nearly touching and heads radiating to all points of the compass. Gives greater circulation of air! Think of any one planning that for these poor children who sleep, God knows how, when they are at home! But, perhaps, they will be able to carry some of these noble and marvelous ideas back to the tenements with them. The lucky Tribe puts its prize in the little space left in the center of the group of beds. And the tired Indians are lost in instantaneous sleep with Old Glory keeping watch over them. Let's call it a day. Let's think of it and the sweet, cool air that bounds it on all sides. Let's think of two whole weeks of this sort of thing, and of those poor youngsters to whom it all is a revela- tion of order and honor and patience and rich meaning. Let’s think of $15, or $10, or $5, or $1. Well— What price better citizens! What price “fresh air”! Lire’s Fresh Air Fund iously acknowledged. $13, Syn W, Clyde, New York iS and Mrs. C. W. Wiley, Seattle, 1.00 Mise . E. Purviance, Philadeiphia $5.00 BUSH TOUMNAL PRINTING CORFORATION, BROOKLYN, NEW TORK “ 3 8 888 88 838828888 W. * Woods ‘Boston, Masi. 22222 Bernhard, Sas Francisco. . Forlh Alameda, ate, Butte Grgan Interests, Tacs’ New Vi Arthur Elson, Boston, Mass. Mrs. H. E- Buckingham, Mem; Enuly A . Harvey, Cleveland i Act Santa Barbara, wR piciiand, “Tucson,” Avie, Miriam Rathburn, Tucson, Ari In remembrance of Adele, Irving: '. Salomon, w York... “* Graham, San Francisco. R, Eu ene, Ore Susman Miscnely 8 828 s3 Riley, Boston, Mass. hel Mec ullough, Cincinnati, 0. ory of baby Alma’ Reis- man,” Brooklyn, N. Mes john Hunt, Milton, Mass thingham, jackson, Coronado, Beeford, Santa Barbara, Calif. N. B. Hersloff, West Orange, Mrs, Mo R! “Ilowe, ‘istip, H. H. P., jr. New York In, memory of James N. Dickey, June 19, 1918.0... Mrs. John'I. Salvin, San Francisco Pauline Compton, Hollywood, Calif. J. Stone, Port _ Washington, rc Anonymous,’ Hartford, T LC homas R. Gaines, lif. Mr and Mra! 1 BLN eld, ee Anonymous,” Hartsdale, N.Y Federal Paper Board Co., Inc GO, NS Sasseess ees Anonymous,” Boston, \Mass- nonymous,” San’ Antonio, Tex. Agnes M. Barrett, New York. S.J. Tenney, Williamstown, Lathrop, New York.. Chase, Ardsley-on- 2 P'Rice, Philadelphia “Cn Beaneuille Ind: Pissbeih it. Burrowes, ‘Lor An. geles_ 2; Orange, N.'j- J. Austin, Rosemont, Pa. be pach, Paradena, Calif. hig Edwin’ B, Holden, . Salem, e3sese 2: 3 S 2 3 J. ig! Faesaic R. Sandford, Plainfield, N. Ji. Rire Robert G.’ Clark, New York. $14,437.41 _Lire’s Farsit Ain Fun has been in opera- tion for the past thirtyreaght years. In that eit has expended $594,468.15 and has given @ fortnight in the country to 47,647 poor city children. Contributions, which ore acknowledged in Lire about three weeks after their receipt, should be made payable to” Live's | Faasit Ain Fonp, ond sent to $98 ‘Stedison Avenue, New York. comicbooks.com