Life, 1925-07-30 · page 31 of 36
Life — July 30, 1925 — page 31: what you’re looking at
What you’re looking at
This page contains **no political cartoon**—it's primarily a diary excerpt and advertisements. **Mrs. Pep's Diary** (left column) is a humorous social commentary on upper-middle-class life, written by Baird Leonard. It satirizes genteel anxieties: fear of newfangled elevators, social pretension (the woman barging into the bathtub scene), and the diarist's conflicted feelings about country living versus urban sophistication. The reference to Dr. Johnson ("tired of London one is tired of life") underscores the satirical tension between romantic ideals and actual preferences. **Right side**: A full-page **Palmolive Shaving Cream advertisement** claiming 1,000 men were surveyed about ideal shaving cream qualities. The ad promises superiority in five ways and offers a free 10-day tube. This represents typical early-20th-century advertising strategy: invoking scientific research and consumer testimony to establish product authority. The page reflects 1920s consumer culture and gender dynamics (women's independent behavior was apparently noteworthy enough to mock humorously).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Mrs. Pep’s Diary (Continued from page 8) pulled up with painful consciousness of the bad habit I have developed of not attending to talk which does not interest me, and I did make a vow to correct it....To C. Dodds's new town house in the afternoon, and the electric clevator did stick with us between floors going up, to my great terror, so that I was not at all for descending in it unless two others accompanied Sam and me in or- der that we might have four for bridge should the accident happen again. J Off betimes for the country wy with Curly Bates in his mo- 25th 2 tor car, he telling us how the young woman who lives with her aunt in the apartment over him had entered his rooms the other day bawling, Curly, Curly, see my pretty new hat! and how, being in the bathtub at the moment, and hearing her coming fearlessly on wards the door after he had warned her, he had bawled again, Go away, Inga! Didn't you hear me say I was in the tub? Whereto she had re- sponded, marching straight into his presence, Don't be so provincial! What do you think of my hat?...For lunch- eon at Ethel Barton's, whilst the men golfed, greatly pleased with — the beauties of the countryside, yet I should not like to dwell therein always. Lord! there have been times when I have longed for a lodge in some vast wilderness, yet I dare say I should be quitting it in a week, having always held with Dr. Johnson that when one is tired of London one is tired of life. Baird Leonard. Going to Travel? Then by all means refer to the travel section of Harper's }Magazine—Every month you will find many alluring sugges tions and vivid pictures of America and faraway places including the announcements of a large umber of Tourist Agencies, Railroads, Steamship Lines, Resorts and Hotels. Sailing Dates in Every Issue For the convenience of our readers we will each sonth the euling dates for Europe and oxher countries together with the dates of special tours and cruises, Feel perfectly free to write us—Our Travel Bureau wil gladly furnish any information desired. HARPER'S MAGAZINE 49 East 33rd Street, New York, N.Y. 1,000 Men Wanted these new comforts in a Shaving Cream . « » now please accept a 10-day tube Free Gentiemen: Some years ago we set out to create the ideal Shaving Cream. We were qualified, as you know. This laboratory is 60 years old. It has created, for every purpose, some of the greatest soaps. One of them has become the leading toilet soap of the world. First we asked 1,000 average men to tell us what they most desired. Then, step by step—by making and testing 130 separate formulas—we met these * desires to the utmost. The result is a new attainment, better in at least 5 ways than any shaving cream you know. Millions of delighted men have changed from old-type shaving creams +». « So will you when you know. Abundant lather, Palmolive Shaving Cream multi- plies itself in lather aso times. Quick action. 1 softens the beard in one minute. The results Lasting lather. 1 maintains its creamy fullness for ten minutes on the face. men wanted A clean shave. The extra strong bubbles hold the hairs erect for cutting, so they don’t lie down. No irritation. The palm and olive oil content leaves the face in fine condition. Let this test prove that we have secured these wanted effects—as no else has done. Do this in fairness to yourself and us. Clip coupon now. To add the fnal touch to shaving luxury, we have created Palmolive After Shaving Talo—especially for men. Doesn't show. Leaves the skin emooth and fresh and givesfthat well-groomed look. Try the sample we are sending free with the tube of Shaving Cream. There are new delights bere for every man who shaves, Please let us prove them to you. THE PALMOLIVE COMPANY (Del. Corp.), Chicago, Ill. PALMOLIVE SHAVING CREAM 10 SHAVES FREE *cactniatic Residents of Wisconsin should address The Palmolive Company (Wis. Corp.), Milwaukee, Wis. comicbooks.com