Life, 1925-07-16 · page 6 of 40
Life — July 16, 1925 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It's a LIFE magazine ad for the Mimeograph machine, manufactured by the A.B. Dick Company of Chicago. The ad's headline "EASIER SAILING IN BUSINESS" uses nautical metaphor to promote the mimeograph as a labor-saving business device. The illustration shows the machine itself rather than caricatured figures. The text emphasizes the machine's efficiency: it produces "well printed letters, forms, bulletins, diagrams, etc., measured by the thousands" and saves costs for "business and educational institutions." The ad promotes a newer "Mimeotype stencil" innovation for improved duplication. This reflects early-20th-century enthusiasm for mechanical devices that promised to streamline office work and increase productivity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
EASIER SAILING IN BUSINESS Among the great inventions for the speeding up of the nation’s business, and the saving of time and work, the Mimeograph certainly takes high rank With its hourly output of well printed letters, forms, bulletins, diagrams, etc., measured by the thousands, this inexpensive and economical device is making remarkable short-cuts in America’s day’s work. In thousands of business and educational institutions it is saving many times its cost in short periods. And now, with the new Mimeotype stencil, the fine art of efficient and economical duplication is still further advanced. Send to the A. B. Dick Company, Chicago, for booklet “W-7” and complete inform- ation as to how easier sailing in any business can be permanently maintained by the use of the speedy MIMEOGRAPH comicbooks.com