Life — July 16, 1925 — page 39: what you’re looking at

What you’re looking at

This is a **cigarette advertisement** for Herbert Tareyton brand cigarettes, not political satire. The page shows a caricatured male face in the background with an exaggerated, somewhat grotesque expression. A pack of Herbert Tareyton cigarettes is prominently displayed in the foreground. The ad's headline promises "There's something about them you'll like," using the appeal of mystery or intrigue. The bottom line, "TAREYTONS ARE A QUARTER AGAIN," likely refers to a price increase or package size change. The caricature's purpose appears to be attention-grabbing rather than satirical of any specific figure. This represents typical mid-20th century advertising strategy: using distinctive imagery to make the product memorable to consumers.