Life, 1925-07-16 · page 37 of 40
Life — July 16, 1925 — page 37: what you’re looking at
What you’re looking at
This page primarily contains **fundraising and advertising content** rather than political cartoons. **Left column:** A detailed list of donors to Life's Fresh Air Fund, an established charitable program (operating 38+ years) that sends poor city children to the countryside for health and recreation. The fund had distributed $294,468.15 to benefit 47,647 children. **Right side:** A **Blue-jay corn plaster advertisement** featuring a photograph of women in bathing suits. The ad exploits emerging 1920s fashion anxieties—specifically that hemlines and necklines were rising, making feet and legs visible. The advertisement warns readers that bare feet at the beach will be scrutinized, and corns are socially unacceptable ("Nice people don't have them"), positioning the plaster as essential for propriety. **Bottom:** Promotional copy for upcoming Life magazine issues themed around "GO-GETTERS," with promises of humor content in Movie, Feminine, Fiction, and Burlesque numbers. The page reflects 1920s consumer culture and body-consciousness tied to changing fashion norms.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lire's Fresh Air Fund Lire’s Fass Aix Fuxo hat been in opera: jon for the past thirty-eight years. In tion Jor as expended $294,468.15 and has @ fortnight in the country to 47,647 fosr city children, | ; Contributions, which are acknowledged in List bout three weeks after their receipt, should be made payable to ’s Fresn Keultono, ond sent to $98 Medison Avenue, New York. Previously acknowledged... Miss Alice Graeme, New York. . The Six. MeWains, Batavia, N.Y. Msilie W.. Cromwell, Baltimore, N. D. Sidford, “Maplewood, N. J. Mrs. G._L. Williams, Bristol, Pa. Abram S. Post, Quogue, N. Mrs. N_W. Lyon, Caldwell, N. J. B. HI. Sawyer, Little Rock, Ark. Harriet Lewis Luther, New York. Marianna Lewis Luther, New York . . Mrs R.'E; Graham, New York! Marie Hoeber, Woodmere, Frances, Hallie and’ Mamiliz, Cranford, N. Jun sccsceeseeees New’ York F.C. Deminfer, Pittsburgh. Edward P. Atker, Great Edward M. ford, Mass Colin Gardner, Middletown, O... Calvin W, Verity, Middletown, 0. W., Marshall Selkirk, No. Belle Vernon, Pa... aS Atwater Kent Foundation, Phil: HS. Goodolf, Bennington, Vt Helen Orford, Schenectady, N. Y. Mrs. Joseph H. McGuire, West Chester, Pa A. Bueler, Glen Cove, N.Y Roth P. Smith, Berea, K; Mrs. Rex Beach, Ardsley-o1 son, N.Y. ‘ Mabel P. Hileken. New York: In memoriam to Marietta F. Rus. sell, Hempstead, N.Y. - Frederic R. Kellen. New oy Renjamin Graham, J Eva Wilson. New York Alice G. Thorn, New York...... Mrs. Lloyd E. Morris, Columbus, 6. a Wm. F Mrs. € Mich... wer W. TL. Caldurn, Brooklyn, No Y. Mrs. Frederick T. Hunt, East Weymouth, Mass. Perea aes 1. N. Collord, New Rochelle. I. R. Dingwall, Detroit: 22272 Rath M. Coffin, Lewiston, Me. : Warren Partridge, West ‘Orange. Cooke, Bay ley. Roe Champlin, Cleveland. Mary Mrs. Pa. ° . Gordon . a W. Laird, Wilmington, Del ra Randall, Hingham, Mass . Morrow, Holyoke, Mass and M. H. T.."" New York In’ memory of W. D. H., Strat ford. Conn. Uclen Morris. New Yor! Mt. Mansfield Maple Stowe, Vt BR. S.C) Jamestown, RT. Mrs. Wri. G. Mendinhali, mington, Del... Cash, Wheeling, W. Cochrane Keating, aes Danbury, ‘Conn... ids, Summit, N. Jo. , Cambridge, boro, Mass. Paul Maloney, Philadelphia Arthur J. Conner, Exeter, N. i. . S. Hallman, Dubuque, Towa. Mrs. G. H. Whiteley, Jr, York, Paes 00d Helen L, Jones, Boston . (Continued on next page) eB vBan & 83 3838 8 There’ll come a moment when your feet must be seen! That moment is close at hand. No concealing stockings, no sandals even—just bare feet... . You will slip into your new bathing suit and step out onto the sand. All eyes will be upon you, will ap- raise gor stockingless legs and feet —for it is no longer the fashion to cover the feet for bathing. Are your feet well-cared for, shapely, without disfiguring blemishes? If you have even one little corn it will be noted and remembered against you. . . . For no one need have corns. Nice people don’t have them. At the first hint of one, they apply a Blue.jay plaster. It is now removing half the corns that grow. They're off because they're out. Dainty shoes may cause new corns, but a corn that Blue jay removes is gone forever. Blue-jay THE QUICK AND GENTLE WAY TO END A CORN Bigger and Better Laughs— are absolutely guaranteed to every reader of the GO-GETTERS’ Number of Lire, out next week—dedicated to the boys who made the dotted line famous. This Number will be followed by the MOVIE, FEMININE, FIC- TION and BURLESQUE Numbers. You can go-get them all by accept- ing our special offer NOW—Ten Issues for One Dollar. PS. A sense of humor implies the sense to sub- scribe for it. close One Dollar. 7 - 7 By the Year, $5.00 (Canadian, $5.80; Foreign, $6.60) comicbooks.com Please send me Ten A, issnes: for which T en