Life, 1925-07-09 · page 35 of 42
Life — July 9, 1925 — page 35: what you’re looking at
What you’re looking at
This page is a full-page advertisement for Gillette Safety Razor blades, published in *Life* magazine. There are no cartoons or political references to analyze. The ad promotes Gillette's product quality through marketing copy emphasizing precision manufacturing and consistent shaving performance. It displays the "Gillette Tuckaway" razor case (available in gold or silver plate at $5-6) and shows decorative images of blade packages. The text uses period-appropriate advertising language, claiming the blade provides "good nature and a well-shaven appearance" daily. The only notable element is a small offer: readers can request a booklet titled "Three Reasons" explaining why Gillette razors produce perfect shaves regardless of beard type. This represents early 20th-century direct-mail marketing strategy integrated into magazine advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“+—___ THE QUALITY RAZOR OF THE WORLD be E shortest distance between [etree 2-94 the lather and a smooth, com- fortable shave is the Gillette Blade. It is the shaving edge of precision, of safety, and of ease. The finest of blade steel, a manufacturing process perfected by years of patient and resourceful re- search and experiment, and a system of inspection in which there is no weak link—these are the fac- Theil Comtony ae rhe the Gillette Blade the finest edge that Baligy for the serstce of steel wilt ta: Gillette Blades when . : sed in any genuine In a New Improved Gillette, it returns you a morn- SER liatlonsel gene ing dividend of good nature and a well-shaven ap- iaiSothe sevice of pearance, not just now and then, but every morning. * GILLETTE SAFETY RAZOR CO., BOSTON, U.S. A. ~: past ey In gold plate, $6. In silver plate, $5. Gillette SAFETY<@30> RAZOR ° Whether you have a beard “like wire” or as soft as silk, your GOOD shave will be- comea PERFECT shaveif you read “Three Reasons” —a new shaving booklet just pub- lished. A postcard request andwe'll gladly send you a copy with our compliments. comicbooks.com