Life, 1925-07-02 · page 44 of 47
Life — July 2, 1925 — page 44: what you’re looking at
What you’re looking at
This Life magazine page combines advertisements with satirical content. The main advertisements promote a Great Lakes cruise ($74.50) and an Albright Rubberset shaving brush—typical 1920s luxury marketing. The satirical piece, "In the Beginning," imagines Liberty Belles from 1775 at Fraunces' Tavern (a Revolutionary War-era New York establishment) gossiping about modern 1920s fashions and behaviors. The joke mocks contemporary women by having colonial-era women discuss "bobbing" wigs, swagger daggers, and collegiate fashion—suggesting that modern women's fashions and attitudes, presented as revolutionary, actually echo eighteenth-century vanity. The Louvain Library appeal references a genuine post-WWI reconstruction fund for a Belgian library destroyed in German bombardment, framing it as an American memorial to fallen soldiers. This combines patriotic duty with fundraising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
* LIFE - A sight-seeing De Luxe trip of over 2000 miles on Lakes Michigan, Huron, St. Claire, Erie and Georgian Bay (30,000 Islands)—stopping at all points of inter- est—historic Mackinac Island, the quaint Canadianvillage of Parry Sound, Detroit, Cleveland, with a full day at Buffalo (Niagara Falls)—a chance to gaze in wonder at the world’s Greatest Cataract. The Great Oil-Burning White Liners included North American | an? South American offer you an experience similarto that of an ocean voyage, with all the comforts and luxuries of an Atlantic Liner. Promenade and Sun Decks of unusual width; large Grand Salon; commodious Lounge Rooms; Palm Garden on Observation Deck. Every opportunity for rest and relaxation. Staterooms and Parlor Rooms are all outside rooms with windows or port-holes. Excellent meals daintily served. For amusements there are Deck Games, Entertainments, Music and Dancing—something doing all the time, and a social hostess to get you acquainted. a Semi-Weekly Sailing from Chicago, : og Buffalo, Detroit, Cleveland & Return Tiokets bearing rail routing between Chica2%y Detroit, Cleveland and Buffalo wilt be hon: red for transit wpon additional payment. Call or write for Pamphlet at any Railway Ticket Ofice or Tourist Agency or Chicago, Duluth & Georgian Bay Transit Company W.H. BLACK, G.P.A. W. E. BROWN, Geo’! 110 W. Adams St., Chicago, HI 13 S. Division St., Baffalo, N. Y. ALBRIGAT RUBBERSE Holds Its Friends by Holding Its Bristles! This Cross-section view shows how the bristles of every Albright Rubberset Shaving Brush are everlastingly gripped invulcanized rubber of flint-like hardness, Not a bristle can ever loosen, let alone fall out—and real shaving satisfaction is insured. Warning—Though the Rubberset name is often imitated, Rubberset quality is beyond possibility of successful imitation, Be sure the name—ALBRIGHT RUBBERSET—is on the shaving brush you buy. A product of RUBBERSET CO. Newark, N. J. Every Bristle Held Everlastingly (GUSH TERMINAL PRINTING CORPORATION, BROOKLYN, NEW YORK The Louvain Library Fund “If ye break faith with us who die, We shall not sleep, though poppies grow In Flanders Fields.” Anterica promised the Belgian pco- ple that the Louvain Library, destroyed under bombardment, should be re- stored. The new building is to be a permanent memorial to the American dead of the Great War, the boys who in this generation gave their lives for their country’s protection and honor and that free government “shall not perish from the earth.” Up to this time Lire has collected $864 for the Fund, and we hope to make it at least $1,000. Won't you help? We want that memorial to be fin- ished. Previously acknowledged... .$764.00 R. A. Cram, Boston... + 100.00 $864.00 In the Beginning (A group of the Liberty Belles of 1775 are seated languidly before the mirrors. in the Ladie? Room of Fraunces’ Tavern, casually powdering their wigs.) First Liserty Bette: My dear, it's the perfectly quaintest Intercollegiate Hop I've positively ever been at! Seconp L. B.: Of course it is, dearic It's the first. Turd L. B. (offhand): Say, has anybody got a pot of paste? My beauty spot is coming off. “Help yourself, dearie. (Smiling.) Aren't the Harvard men sweet in their crimson garters?” “I love the little three-cornered hats the Yale boys are wearing. They are too collegiate!" “And have you seen the little swag- ger-daggers they all are carrying?” “You know, Betty, I think I'll bob my wig. All the girls are doing it.” isten, girls. They're playing that divine Yankee Doodle Waltz again! Let's go in and dance “Care for a little drink first?” “Pre-war stuff?" “Of course it is. The war hasn't opened yet.” (They start to exit.) Cuareron (one of the grand- damedest of the grand-dames, seated in a corner) : I must confess I don’t know what the girls of to-day are coming to. Positively Revolutionary, I call it. First Liserty Bevre (pausing in door) : Oh, a girl’s got to be up-to-date these days—in fact, ahead of time. Same reason the Saturday Evening Post comes out on Thursday. Cuareron (shaking her head): The Younger Generation isn't what it used to be. Liperty Bette (exiting): It never was. C.F. Yeats AVE EOE comicbooks.com