Life, 1925-07-02 · page 4 of 47
Life — July 2, 1925 — page 4: what you’re looking at
What you’re looking at
This is **not a satirical cartoon page**, but rather a **Packard automobile advertisement** from *Life* magazine. The page promotes Packard's latest innovations in motor cars, emphasizing: - **Technical advances**: improved lubrication systems, wider enclosed bodies, better steering - **Marketing angle**: "Progress based on knowledge" has been Packard's strategy for 25+ years - **Comfort features**: ease of maintenance, luxury enclosed models (particularly the Packard Eight) - **Call to action**: "Ask the man who owns one" The ornate border and formal layout reflect early 20th-century magazine design. This is straightforward product advertising targeting affluent consumers, not satirical commentary. The Packard brand positions itself as premium and innovation-driven rather than economy-focused.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PROSE’ based on knowledge has been a Packard characteristic for more than a quarter of a century. Every five years or so it has been Packard’s privilege to make some revolutionary advance for others to follow. Now, having exhausted present possibilities in power and smooth- ness, Packard announces improve- ments of an entirely new nature: (1) Ease of routine care. (2) Greater motoring comforts. Packard has long known that it has not been enough to design well and to build well. It remained necessary to find some way to protect the workmanship and material built into fine cars. This has now been done. The thousands who have taken delivery of new Packard Six and Eight cars during the past few weeks know this to be true. They have found builtinto their cars a veritable insurance Policy against the undue wear and annoyances that come from lack of lubrication. They have found the Motor Oil Rectifier and the Chassis Pressure Lubricator, a combination not to be had in any other motor car in all the world. They have found that motor oil life has been multiplied by five; that they need to change oil but four or five times a year, and that their motors are now almost human in caring for themselves. They have found that they may lubricate the chassis in less than one second of time, the pull of a plunger forcing oil to the 45 points requiring regular attention. They have found new comfort features; notably an ease of steering and wider and even more luxurious enclosed bodies. For example, the enclosed models of the Packard Eight have the widest and roomiest bodies offered on any motor car. They have found that the utmost in beauty, distinction and comfort is now combined with an easy ability at least to double the mileage life of their Packard cars. And Packard has found that now, morethanever, Packardshouldsay— Ask the man who owns one > es =~: ——— Ke ee DEA comicbooks.com