Life, 1925-07-02 · page 30 of 47
Life — July 2, 1925 — page 30: what you’re looking at
What you’re looking at
This 1925 article satirizes American cultural pretensions while celebrating American vaudeville's superiority. The author mocks Life's tendency to cover European theater breathlessly, noting they initially planned to review French plays with utmost seriousness. However, they discovered Joe Jackson—a famous silent pantomime comedian known for his bicycle-stealing routine—performing in Paris under the billing "JOE JACKSON" (with French diacritical marks). The joke: Joe Jackson's American vaudeville act was so superior and memorable that it instantly overshadowed the magazine's grand plans to become an "international authority on continental drama." The author abandons their pretentious European theater ambitions, realizing that American popular entertainment—specifically Jackson's wordless physical comedy—represents the true grandeur of performance art. The satire targets both American cultural anxiety about European sophistication and genuine pride in homegrown entertainment talent.
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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
That Paris, June, 1925. T was the sincere aim of your cc respondent on reaching this city (Paris) to examine closely the French dramatic situation, to visit as many of the theatres as possible, and to report on these matters with the same fierce sincerity and fidelity that e marked this page in its dealings with the drama in our own dear land. We even thought some of writing our reviews in French, but we couldn't think of the French word for “hokum.” With this purpose in mind, we scanned the theatrical papers for a list of the most typical French successes, resolved to give our subscribers a cross-section of Parisian drama which should practically stagger them. We realized as never before the comparatively provincial tone which has pervaded our columns in the past, while our colleagues have been writing glibly of the Schauspiclhaus in. Vienna or of lavender and old lace in London, and as we scanned the advertisements theatrical (there we go getting French again)—theatrical advertisements, we dreamed a little ot the day when we should be hailed as the great international authority on continental drama and should wear pleated trousers. N the list we found “Quand on est trois,” “Un Déjeuner de Soleil,” “Une Femme,” “Pas sur la Bouche!” and “On ne joue pas pour s'amuser.” We really ought to see the last one. We might compare it with “Kempy” or “The Show-Off” in Americ We might find something wrong with it and write a bitter article asking how these people have ever got as far as they have. We had just about made up our mind that this was to be the first of our international articles, when something caught our eye at the bottom of the column among the music hall advertisements. We hardly dared look again for fear that it might not be so. But through a film of tears we saw, there among all those crazy French words, two which shone like the sailing lights of a rescue-ship: “JOE JACKSON.” True, they had gone and put a couple of little dots over the just to be different, but to any devotee of American vaudeville “JOE JACKSON” should be no disguise at all. It could mean nothing else but the bicycle leaning up against the wall, the coy tramp Continental Drama Article who eventually whips himself up into a frenzy of courage enough to steal it, and the grandest pantomime act in the world. In less time than it takes to tell it (in French), our dream of international réclame had vanished, and we were on our way to the Thédtre des Champs-Elysées as fast as a Paris taxi could take us, which is pretty gosh-darned fast. A the Thédtre des Champs- as Parisian as that at B. F, Keith's Hippodrome, Sixth Avenue and Forty-fourth Street. Billy Arnold's jazz band was playing “Me and the Boy Friend” and featuring Billy Johnson and die Lewis (les célébres danseurs améri- cains). Mr. Horace Goldin was sawing a lady in two and explaining what he was doing by means of an interpreter (Mr. Goldin does not speak French, although he is billed as “le plus grand illusionniste du monde” with two highly appropriate question marks following), and Les Champs- Elysées Girls (including Mules. Elsie Hilliard, Dorothea Dunn and Ruby Banks) were executing a very bad Charles- ton which was delighting the audience to the point of hysteria. nd then came JOE JACKSON, “l'homme que ne dit rien et ne fait rien.” HEN Joe Jackson was at the old Hippodrome, this department suspended operations every day at 3:10 p.m. and went in and cried its eyes out at his act. And every week we wrote a piece about him. So there is nothing much that we can say now, except that he is still Joe Jackson and still just as easily startled in spite of his years of successful garroting. The only new thing about his act is a magnificent poster of him done by Robert Colin which hangs in front of the theatre, and which should make our American press-agents cower with shame. So here goes our big thesis on the French drama. And here goes our page right back where it started from— Broadway. Robert Benchley. comicbooks.com